Search Engine Optimization, etc
Your site needs search engine optimization so it will come up higher in search engines for related terms. Your title tags, meta tags, and keyword optimization, for starters.
It could also benefit from better photography and product descriptions - which is marketing. If you're getting traffic but no one is buying there are reasons and you can test to try to see what works. Be sure you have analytics on your site so you can measure.
OrangeSoda specializes in helping smaller to mid-size businesses get found online. They're experts at running paid search campaigns - something I'd never try to do myself (so much management and expertise needed).
Disclosure: I work for OrangeSoda.
- Janet
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