Forex Affiliate

Blogroll:

  • 08Apr
    Web Site Usability Comments Off

    Top Web Design Trends For Small Business In 2010
    A website is a great branding and marketing tool for any small business. It is also essential for a business strategy to ensure its brand, location and products are  found in search engine listings.

    In 2009 it became easier to design your website. Businesses had the choice of do-it-yourself website builder’ tools or open source software like WordPress etc. The open source software may require some initial setup help unless the business owner is technically savvy. In 2009 ready-to-use templates also got more sophisticated in the appearance of the finished product, i.e, the published web site, and at the same time got easier to use for the end user. Another new trend for 2009 was getting a design for your website or logo as a contest through “crowdsourcing” with sites like 99 Designs, CrowdSpring and Genius Rocket.

    For businesses that do not yet have a website, their goal for having a website in 2010 should be:

    * Discovery: Make sure your business can be found on the internet by users searching online for a business in search engines, maps and local
    * Engagement: Save your customers time by providing them an easy way to get information on your business.
    * Sales: Get sales and leads from engaged visitors
    * Service: provide information and tools for website visitors who have already made the purchase

    2010 will be the year of both the website owner and website visitor. Businesses will rediscover the marketing power of their websites. Users with an extensive choice of information on the internet will give their blessings to simply designed sites with easy to find information. Search engines will bless sites that are updated more frequently with ranking blessing. Social media integration will help websites spread their information far and wide and savvy website owners will use analytics to continuously tweak their websites based on visitor behavior. Entry pages, bounce rate, click paths will become easier lingo to follow and use for business purposes.

    2010 will be a call to action to those business owners who used the build –it-and-forget it policy for their websites to wake up and get the online marketing and brand engine going. If you don’t believe me, search Google for your competition or look how your customers are reviewing you on social sites like Yelp.

    2010 Trends for web design

    Find me on the Internet: Year of the Web presence

    As 2009 comes to an end and small businesses look to 2010, and an online presence will become important. Highly competitive businesses use technology like websites, online marketing tools etc to succeed (Small Business Success Index June 2009). With over 47% of small business not online 2010 will be an important year to get their business online and have a web site.

    Low cost or no cost ways to get a web site increase

    With the enormous variety of web site tools available for small business, it may be easy to start a web presence for almost no money at all. Hosting providers offering free websites tools, blogging software providers like Blogger, Wordpress etc also let you start a web presence easily. Small businesses could try these free tools to experiment and then advance to a customized hosted option. A hosted option with your own domain name would be more credible and more brand friendly for your business.

    Updating frequently. Realizing the power of a Blog as a business tool

    In the previous years Small businesses had set up websites and did not update them often. Even if they are not online businesses in 2010 these businesses will pay attention and update the content of their websites more frequently.

    More businesses will add Blogs to their existing websites. This will give them an additional way to interact with customers. Customers can comment and give feed back on the blog. An added bonus is that these businesses have a better chance to be in search engine results as blogs are updated more frequently and search engines like blogs. Customers will like this as they get a chance to comment and also get to know the business in a very friendly and conversational way. See Lisa Barone’s  tips on cleaning up your website.

    Flashy out;  practical in

    2010 will be the year of simplicity. Information on the internet is already overwhelming for users. Websites that quickly provide the information without too many flashy promotions will get more visitors. Of course the exception is if you are in the entertainment business.

    Personalized experience

    Greeting your visitors when they visit your website will become expected in 2010. Giving them a personalized experience based on their interests will make them WOW your business. No longer just limited to sites alike Amazon, show visitors what they looked at and recommend products they may like or content that is related.

    Are you for real?

    Security is increasingly a concern and the importance to establish credibility will continue to be important. Visitors will look for security seals, ssl certificates, secure forms (using https:) and also validation seals. This is even more important if you are selling products online and collecting information.

    You should make sure you add your website to the web master tools of Google, Bing and Yahoo. Security of your website will be very important against hackers and malware. To prevent this keep your website software always updated.

    Do you know who is knocking on your web site door; Web Analytics are a crucial tool

    Websites without analytics is like running a business without accounting. Websites will focus on using web analytics tools to learn which content is more popular, who is visiting and from where. Tools like Google Webmaster tools will be important to find stats for indexing.  Read Clate Mask’s article on using Web Analytics tools.

    Widgets and Apps

    Widgets showing collaboration between your website and other properties will become expected for websites. Some examples of using widgets is adding your latest Twitter comments, best selling products, most popular articles. This will extend to the ability to share the content using widgets like Share This, Add this allowing the website content to be shared by the visitors to their own networks.

    Some great info on Lisa Barone’s post here.

    Can I call you now? Adding Interactivity to your website

    Chat and calling buttons on your website will be back. If people find something interesting on the website, features like ‘Click to Call “and chat or send a message will reemerge. This will also be an important analytical tool so as to track where the lead came from by using different incoming phone numbers. Earlier, these tools were only affordable by large corporations in 2010 these tools will become affordable by more small businesses. More website owners will start using  Skype , Google Voice or several commercially available options.

    More Multi-media will be added to web sites

    Videos and photo galleries will form part of websites . Small business will use cheaper and convenient options like FLIP HD cameras to tell the behind the scenes stories of their business and products. Uploading them to video sites like YouTube, Blip.tv etc for videos, and Flickr for Photos and embedding them in their own website and will have the advantage of being seen in both the website and the photo or video network.

    In 2010 using websites like BlogTalk Radio businesses will show their thought leadership through podcasts and even their own live TV show using web sites like Livestream.

    Links links links

    Websites home pages will morph into portals to cater to a wide audience visiting them. Links between websites and other local community websites, events, news will be part of the website content strategy. Media rooms i.e sections of the website where small business owners can showcase coverage of their business will be an essential part of the website. Business websites will show their support to local and community causes. Content will include links to industry trends and news.

    In summary if you are a small business owner you should be prepared in 2010 to show personality in your business by using your website and multi media tools to tell your story to your customers and prospects. Keeping an ear to the ground to learn about the conversations about your business like product reviews etc will become very important. You may get media and press attention by exposure of your business in social media channels. Any effort in 2010 you invest in your website will be highways to your getting more traffic customers and a better bottom line. 2010 is the year of the small business web site.





    Tags: , , , , , , , , , , , , , , , , , , , , , , ,

  • 20Aug
    Web Traffic Comments Off

    Effectively Using Overture/Yahoo To Get Website Visitors

    Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

    To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

    Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

    Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

    Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

    For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

    While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

    You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

    Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

    With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

    It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.
    Effectively Using Overture/Yahoo To Get Website Visitors

    Related Blogs

    • Related Blogs on Increase Traffic




    Tags: , , , , , , , , , , , , , , , , , , ,

  • 04Aug
    Web Traffic Comments Off

    Making Profit out of Web Traffic

    Many of you may have had trouble in owning a website, if you will look for more information in handling a website, you will know that it is not just the design that makes all the visitors interested in a website. There are things you need to consider in order for you to profit from owning a website.

    You should know the importance of web traffic. What is web traffic?

    It is important to have it in a website, as it makes your website exist and survive. It has big contribution to internet traffic. It is the sent and received data of a visitor. With web traffic on your website, you are sure to profit more money and extend the length of your website existence.

    You are sure to gain more profit if you attract more traffic, as it determines the amount of visitors that uses your website. Visitors are like costumers in the department store, the more visitors you attract the more money you are going to get. So earning web traffic is really of great importance. Many web browsers are incidental shoppers, they see a thing they like and they buy it. But how could they buy from you if they don’t even know you exist?

    To get more traffic, there are things you need to know. In order to gain what you need to receive, it is essential to increase the amount of visitors of your website. What are the things you need to know to attract more visitors?

    The first thing you need to learn is how to convert your website visitors to paying users. People that logs in and out of your website are called visitors. You need to persuade your visitors to use your site repeatedly. If you have many visitors in your website, you will sure to earn more money.

    You need to make a fine advertisement, which is one way to attract more visitors. Persuade the visitors of your website by the use of highly convincing advertisements. Advertisements can be placed over internet, newspapers, daily journal, magazines and media. Remember that the purpose of the advertisement is to attract visitors; therefore, it should be attractive and persuasive.

    Other visitors love to read articles. Make sure that the articles and other contents of your websites are worth reading. To make this, you need to find a good writer with good reputation, as they can produce articles of good quality. By this, your visitors are given reasons to visit your site.

    Your website should only contain a particular subject. If your website is for buy and sell, it should only contain descriptions and specifications of the product you are going to sell. Never put other contents as it can ruin the subject of your website.

    You can also make a community forum where your visitors are free to exchange ideas and messages. With this, you are able to know the matters that concern your visitors. Know all their concerns and make topics out of it. Interesting topics are usually derived from forum itself. Your visitors are given reasons to visit your website.

    You should give your visitors a special day to chat with some famous personalities. You can invite a personality to join the forum so your visitors will have the chance to chat with him/her. This should be people which has made a name for themselves in internet marketing and online business. They can share their expertise and knowledge.

    You can also make contest, promotions and give away freebies, as it can attract more visitors. Make your special price interesting, it will catch the attention of the visitors and make them  use your websites frequently. You can also make attention grabber ads about your promotions so more people will be aware that your website exists.

    You can also write for other websites that accepts freelance writers. Writing some articles for them, can give you a chance to place your name and URL at the end of your article or small resource box.  This can link the readers to your website.

    Some visitors are very particular on the reputation of a website. Make sure that your website is of good reputation by placing quality articles and contents of your website. Avoid making comments about other websites, as this will bring a negative image to your website.

    These are effective ways to attract more visitors to your website. With more visitors, you will gain much web traffic as well. Moreover, with more traffic the more profit you are going to earn. Earn more web traffic by doing all the methods mentioned in this article, you are sure to earn as much as what you expect.
    Making Profit out of Web Traffic





    Tags: , , , , , , , , , , , , , , ,

  • 03Aug
    Web Traffic Comments Off

    Website traffic maintenance

    How do you build a steady stream of website traffic for your site?

    Submissions to web directories.

    For some internet marketers, web directories is not something they would have preferred if only they are given a choice. But without a doubt, web directories are sure-fire ways of driving website traffics.

    These directories are effective ways of building PR (page rank) that helps websites get good rankings in the Google search engine. Google uses page ranks to grade the results based from the searches that visitors are making. Having a higher PR is having a better listing compared with others.

    PR are based on the backlinks that you have and its quality. So it follows that the more backlinks you have, the higher your PR will be. You will also get better rankings.

    This is the essence behind using web directories and linking. Once these combination have worked successfully, you can expect an increase in your website traffic.

    To get a list of web directories, all you have to do is type in the keyword in the search engine. Then, all you need to do is choose from among the number of lists given.

    Linking like crazy to other websites.

    Ok so maybe submitting links is not really an easy task. Since there are not many computer-generated linking technologies yet, you have to submit them manually. But if you think of the benefits you will be getting from these links, it will be worth all the trouble.

    Having a good content is important in making genuine backlinks.

    There are two effective ways of doing this:

    First, is the use of media or downloads. It is a fact that majority of website visitors are very much inclined to downloading and media. In addition, many people welcome them as something different from the usual wordings they encounter most of the time.

    You will notice that once you have created a number of these on your site, the number of websites traffic you are getting will double. People are likely to come back to check on if updates to the media that you have on your site.

    The second one is article writing. The good thing about articles is that you can post them to as many sites as you can, as long as their theme is related to yours. This way, you can have your backlinks spread all over the Internet through the resource box placed at the end of each article. With your articles, you get to reach more consumers that you cannot normally do if your article is only posted on your site.

    Besides, articles are well-loved by search engines. Provide them with quality contents and you are sure to be read by these engines.

    Giving more of your attention to search engines.

    Search engines plays an important part for all internet marketers. They are a great way of driving website traffic. Google rankings are depending heavily on the backlinks used and the page ranks of each sites.

    Going to forums or discussion pages.

    This is a way of getting your message out while generating website traffic in the process. Just like web directories, you can just type in the keywords on the search engines to get a list of forums you can join.

    You may have noticed that some people posts questions on forums. If you find that they are somehow related to your topic, fell free to answer the query being asked.

    To register in forums, put in your URL. On the signature part, put a short description about your website. If you are planning on posting regularly to these forums, you can also change signatures to display the development happening on your website.

    If you maintain your posts on a regular basis, you can have a steady flow of website traffic.

    These are just some of the many ways you can do to be able to drive traffic to your website. There will always be new and easier ways of doing this. But for now, these are the ones being widely used. They also have proven their usefulness in the online marketing world.

    Keep on using these strategies in order to maintain your website traffic. You can always come up with your own also.
    Website traffic maintenance





    Tags: , , , , , , , , , , , , , , , , , , , , ,

  • 02Aug
    Web Traffic Comments Off

    The vital factors of website traffic analysis

    An analysis of website traffic may be difficult but they will prove to be of more valuable to you.

    But before you start your analysis, you first have to understand how to interpret the data being presented.

    Many web hosting companies can give you with basic web traffic information that you have to understand and make use of. But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your particular business and website.

    These statistics are probably the most precise assessment of how your website is thriving. Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make.

    What you need to understand is how your visitors are doing once they visited your site. This is how you can accurately distinguish if your site is effective or not.

    Differentiate hits from quality website traffic.

    Hits. This is basically the number of requests taken in by the server. If you think that a hit is equals to the number of graphics per page, then you are thinking wrong.

    These hits are not really effective tools in analyzing website traffic.

    Your interpretation would be more accurate once you see the number of visitors that are coming in your website. On the same note. Your analysis will be more precise once you have achieved a great number of website traffic.

    But once you are not getting large numbers of website visitors, the more your analysis will be misinterpreted.

    The purpose of website traffic analysis.

    The main purpose of the statistics is to work out how well or how badly your site is working for your visitors. An ideal ways of trying of knowing is to find out the time your visitor spends on your site.

    If they stayed for a only a short period of time, assume that there is a problem there somewhere. Now your goal is to find out what that problem is. You have to know why your visitors did not stay long to check out your site. What made them left hastily?

    Keywords.

    This is one thing to be considered. Maybe the keywords that you have used in the search engines are getting you not the targeted visitors that you wanted. Or it may be what is in your site. Maybe what the visitors have seen have turned them off so fast they choose to leave. This could be the graphics, fonts or any other visible aspects that you have used in your site.

    Keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy what you have to offer. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

    Try to get to the bottom of this problem. When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again. You can test your new findings and see if they have resulted well. Are your visitors staying for some time now?

    This is where website traffic analysis will help you the most. Sometimes, you get to believe that you have a page that is doing well. But then, you noticed that your visitors do not find it so.

    You can try and make changes to that page. Take the links, for example. Make them more visible and more catching so your visitors have more tendency to click on that. You could also make an improvement on your page. Remove clutters. Visitors do not want to feel claustrophobic. Make your page accessible for them.

    When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your major products and services on that specific page.

    As you have noticed, website traffic analysis can give out essential information about how well or how poor your site is performing.  This is a crucial factor that any online business will not do without if they want to maintain the effectiveness of their site.
    The vital factors of website traffic analysis





    Tags: , , , , , , , , , , , , , , , , , , , , ,