Archives:



Forex Affiliate

Blogroll:

  • 10Oct
    Viral Marketing Comments Off

    The Many Facets of Viral Marketing

    In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

    1.    E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

    2.    Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

    3.    Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

    4.    Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

    5.    Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

    6.    Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

    7.    Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
    The Many Facets of Viral Marketing





    Tags: , , , , , , , , , , , , , , , , , , , , , , ,

  • 16Sep
    Web Traffic Comments Off

    Search Engine Optimization And Why You Gotta Use It

    E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

    Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

    Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

    But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

    So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

    With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

    So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

    Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

    You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

    You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

    Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

    If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

    Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
    Search Engine Optimization And Why You Gotta Use It





    Tags: , , , , , , , , , , , , , , , , , , ,

  • 06Aug
    Affiliates Comments Off

    5 Things You Must Have to Succeed in Affiliate Marketing

    The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands.  They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to.  Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

    Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing.  It is because in this business, there are no bosses to order the employees around.  There are no deadlines to meet and no clutter of work do to.  One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

    Just what are the things needed to be able to succeed in affiliate marketing?  What must one have within himself to be able to do well in this industry?  There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward.  There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

    The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.  Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.  Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

    The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent.  Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait.  It is this quality which would save him from giving up after investing a lot of himself in the business.

    The third quality one must possess is self-determination.  If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead.  Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

    The fourth quality one must possess is discipline.  If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

    The fifth and last quality one must possess is optimism.  Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned.  Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

    The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone.  It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

    Affiliate marketing is all about putting one’s fate into his own hands.  The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.
    5 Things You Must Have to Succeed in Affiliate Marketing





    Tags: , , , , , , , , , , , , , , , , , ,

  • 26Jul
    SEO Basics Comments Off

    SEO 101

    In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a huge variety of people from all over the world, each in their own way a potential customer.

    Formerly, going through the Internet and finding content relevant to one’s search was simple; only a few websites were up and running online. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers rely greatly on various tools made available to them to simplify their lives.

    Search engines are online interfaces used to search for relevant content online based on the keywords entered in the field by the Internet users. Therefore, businesses online must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

    One of these methods designed towards maximizing the potential of the Internet for businesses that rely greatly on generating Internet traffic towards their online website is SEO, or Search Engine Optimization.

    Search Engine Optimization is a method used to give a particular website and its content better ranking in a search engine’s query response listings. It usually tries to give websites an edge over others, particularly in those organic or crawler search engines. Organic searches are those listings yielded without payment; crawler search engines simulate the act of crawling through the web and following links through to their respective web pages.

    However, like all good things, SEO has come under attack of misuse by people who wanted to take advantage of it. This is the reason why today, SEO is categorized into “white hat SEO”, or SEO legitimately used by consulting agencies to assist clients online, and “black hat SEO”, used to manipulate search engine listings with unethical methods.

    While “black hat SEO” makes use of unethical methods to manipulate listings and to deceive others, “white hat SEO” focuses on honest methods of improving a website and its contents in order to promote it in the Internet much better.

    Many websites try generating traffic to their website by various methods—pay-per-click advertisings, prepaid advertisements, and organic search listings. SEO is much more interested in increasing profitability through the last method, organic search listings.

    Pay-per-click advertising, which entails the advertiser to pay Google or similar agencies only for the number of clicks an online advertisement banner generates and not for ad placement, may ride up costs. This happens when the website tops listings and generates traffic from a huge client base, of which not all of them are interested in purchasing the product or service that will provide the company profit.

    Organic search listings, however, display listings of websites regardless of whether or not they are paid. What SEO primarily does in order to maximize the power of organic search listings is concentrating relevant keywords.

    “White hat SEO”, because it focuses on improving websites collectively in order to generate genuine rankings in listings, concentrates on better content for the website. Accurate portrayal of a business’s identity is at the core of ethical SEO.

    The first way to do it is by making a clean code, which is a significantly simpler code aimed more in delivering content to the users of the website. A cleaner, simpler code, helps crawler search engines decipher the relationships and links between pages and keywords.

    The second means is creating beefed up content written in order to provide information and maximum satisfaction to customers. Search engines take into account the ‘satisfaction’ of customers on the basis of relevance of content and even the frequency of visits, usually related to the quality of the content offered by the website. By concentrating on providing quality information and content to customers, the website gains grounding among online visitors.

    At the end of the day, by helping the consumers understand and interpret better the content of the website even at the point of indices in search engines, one can best maximize SEO and the rankings of the page in listings. Relevance is key in trying to make sure traffic is directed towards the business’s website; only by providing relevant content can longevity be achieved amidst various trends that claim to provide the business all it needs.





    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

  • 26Jul
    SEO Basics Comments Off

    Off Page Factors On Doing SEO

    SEO, or “Search engine optimization” is a method used by experts to improve a website’s search engine ranking, with the objective of having it in the search results’ “top 10” or at the very least, having it in the first three pages of “search results”.

    Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”

    Link popularity is a key factor utilized by the famous search engines in ranking websites.
    In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.

    Almost all search engines put a great deal of significance in a website’s “link popularity”. They utilize the amount of incoming and outgoing links to websites to establish the relevance of a website for specific keywords or key phrases. Take note that incoming links prove to be more significant compared to outgoing links.

    Google, one of the top search engines, makes use of its “Page Rank” or “PR” as their means in measuring the “link popularly” of a certain website. When you installed the “Google toolbar”, you easily can view a web’s PR.  A PR of a website is read from 0 to ten, ten being the highest. When you see a grey “PR” bar, it signifies that, that particular website have either not yet been indexed or was dropped or have been banned.

    Acquiring quality links coming from good or reputable websites can be a difficult task. A reputable website only will agree to link to your website when you can offer them certain benefits.

    Reciprocal Linking and how to go about it:

    Reciprocal linking in simple terms means exchanging links so to enhance link popularity. This often entails sending e-mail letters to certain webmasters of your choice that you find has complementary and relevant content.
    Write a polite, personalized and good e-mail letter to the “webmaster” that you want to “exchange links” with. Here are some guidelines:

    1.  Download the Alexa (http://www.alexa.comand) and Google tool bars. Google “tool bar” will permit you to view the “PR” of other websites, so that you are aware which sites have great traffic and link with them. The Alexa “tool bar” supplies you with estimates of the website’s traffic as well as the sites that are being linked to it.

    2. Visit particular websites that you want to “exchange links” with in order that you will know what that particular website is all about.

    3. Send email letters to websites which you want to be linked with.  In your letter, mention important things regarding your website and explain the benefits of having a “link exchange” for both your sites as well as both your visitors.
    Place a “link” to the website and inform the webmaster as to where he can find the link. Likewise, furnish the key phrase or keywords that you need to be “linked”.

    4. Broadcast your willingness to “exchange links” in your website. You may use a “reciprocal linking” link or “link to us” as well as a “web-form” for possible “link partners” to enter their details.

    Incoming “one way linking” and how to go about it:

    Incoming “one way links” are considered by webmasters to be the best kind of links that one can for one’s website, but also one that is hard to acquire. They can increase link popularity and website PR. They point out to all “search engines” that your website is an expert on key phases or keyword employed to “link” to you.

    Here are some guidelines:

    1. Construct an informative, good quality and educational website or unique, educational and authentic web page content. Great content is what webmaster look for so to refer you to their visitors by way of links going to your website.

    2. Offer free tools and helpful service in your website.

    3. Give something away for free at your website, such as quality e-books, downloadable trial software, gift or a useful program in exchange for “links”.

    4. Arrange an award for winners to link to your website before they can claim their prizes. Make certain that your policy is clear to everyone.

    5. Allot a budget so you can pay for niche directory listing. Present excellent and relevant articles with links directing to your web home page and give your consent to webmasters to display your articles in their sites.
    Link popularity will not grow overnight

    Allocate a time each week just for working on building links, so that it becomes a regular habit.  Select one day each week as well as schedule the time.  You need to oblige yourself on a regular basis and make your priority, or else you can not accomplish it.

    Note that “link building” is gradual and accumulating process. Over time all the links will start to add up until such time that there will be hundreds and even thousands linking to you.
    Off-Page Factors On Doing SEO





    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

  • 26Jul
    SEO Basics Comments Off

    Keyword Selector Tools and SEO

    Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.

    In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

    Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

    The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.

    Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

    After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.

    Here are some of the popular keyword selection tools available for advertisers:

    1. Google AdWords Keyword Selection Tool
    Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

    2. Wordtracker
    It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

    3. Overture Search Term Suggestion Tool
    A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

    4. Keyword Destiny and Prominence Analysis
    A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

    Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
    Keyword Selector Tools and SEO





    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

  • 26Jul
    SEO Basics Comments Off

    Do-it-yourself SEO Techniques

    A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

    With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

    Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

    Some companies employ the services of establishments or individuals who deal with search engine optimization.

    This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

    Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

    This would mainly require keyword density which would result to more traffic going to your web site.

    In effect, you will have an added clientele and this should lead more business your way.

    If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

    1. Take a lot of time with developing your web site’s content.

    For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

    Make it brief and concise, yet informative.

    You might see that Internet users do not actually read a web site’s content word-for-word.

    They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

    Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

    2. Make the overall design user friendly.

    In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

    Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

    For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

    3. Vary the keyword for each individual web page.

    Think of every possible keywords or phrases that will apply to your products and services.

    Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

    4. Make sure that your hyper links are visible, accessible and informative.

    Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

    5. Learn how to lead traffic to your site.

    Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

    Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

    Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

    Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

    All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

    With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.
    Do it yourself SEO Techniques





    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,