Forex Affiliate

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  • 10Sep
    SEO Basics Comments Off

    Must Have Features Your Web Site

    Just don’t focus on the home page, keywords and titles.

    The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

    Understanding Your Target Customer

    If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

    Does your website give enough contact information?

    When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
    Must Have Features Your Web Site





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  • 10Sep
    SEO Basics Comments Off

    Keyword Density

    Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

    If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

    Keyword density is always expressed as a percentage of the total word content on a given web page.

    Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

    The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

    Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

    Simple steps to check the density:

    • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
    • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
    • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
    • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
    • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

    Keyword Density





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  • 10Sep
    SEO Basics Comments Off

    How Do Search Engines Work – Web Crawlers

    It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

    There are basically two types of search engines. The first is by robots called crawlers or spiders.

    Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

    The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

    A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

    Example: Excite, Lycos, AltaVista and Google.

    When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

    One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.





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  • 09Sep
    Hosting Comments Off

    Web Hosting Companies

    With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

    Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

    Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

    Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

    Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

    Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

    1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

    2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.

    3. Financial Stability: If you’re running very critical operations, you can’t afford to be with a hosting company that may not be in business in a few months.





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  • 29Jul
    Web Site Usability Comments Off

    How to Make a Website More Appealing to International Users

    More and more people around the world are using the Internet, and the numbers are increasing everyday. The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.

    What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:

    1. Availability of basic features
    First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads.

    2. Appearance of the pages
    There are four elements that make up the appearance of a web site. They are the fonts, color, graphics, and writing.

    Fonts are not just a matter of personal preference of the user and the designer. The primary importance of font choice is that it affects how fast the users can read the information being presented. Arial fonts are usually recommended over the Times New Roman and the Verdana.

    When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, black text against a white background should be used. Link colors should be established at standard settings.

    When it comes to graphics, bear in mind that some pages get too overloaded because of the use of too much images. As much as possible, use graphics only to support the content being presented to users. A lot of people actually have the tendency to shut off the images when browsing for information.

    Web designers should remember the distinction between writing for the web and writing for print. Web content should be short and straight to the point.

    3. Site performance
    There are three factors that determine the overall performance of a web site. These are speed, tables, and connections.

    Since everyone is hankering for more bandwidth, the best that designers can do is to avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections.

    To avoid making the site appear like it takes forever to download, avoid loading putting a whole page inside a table. Instead, divide the page into several tables.

    Web designers should not cloud a page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded.

    4. The occurrence of bugs
    Of course, no one wants to have bugs in his system. To avoid this, body text should be set up with relative font sizes. One has to consider that there are users out there who have poor eyesight, and they would like to adjust the font sizes through their individual settings in order to read the text more clearly. The relative value recommended for this would be:

    font-size: -1

    or

    font-size: 100%

    In case of URLs, it should be simple and short, containing no punctuation or spaces. Users should be able to copy a URL and paste it into an email message without it being wrapped in multiple lines. To avoid dead links, redirects should be established, in order to avoid the breaking of bookmarks and links.

    Web designers should make sure that navigation features will be present at all times, whatever the size of the window the user is using. Browser windows should be maximized when applying design, because not every user will be surfing the Internet in a maximized window.
    How to Make a Website More Appealing to International Users





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  • 29Jul
    Web Site Usability Comments Off

    Use Familiar and Readable Fonts to Improve Website Usability

    There are many factors that affect the usability of a web site. To make sites noticeable to users, site owners must make use of attractive design and functional content. The usage of fonts is one of the factors that can draw or veer away visitors to a web site. Good fonts are important because it has an effect on how fast users can read whatever content that is present on the computer screen.

    Fonts are utilized to make the majority of the web page elements, such as navigation bars, buttons, links, and menus. It is the text that will express most of the web site’s content.

    At present, the fonts that are commonly used in the Internet are Times New Roman, a serif font, and the Arial, a sans serif font. The primary edge of serif fonts is that it is more comfortable to read it on paper, because serifs help individualize each letter. However, this advantage can be rendered useless when the fonts are viewed on computer screens, since factors such as screen resolution can affect the clarity of texts.

    So how do fonts influence the overall usability and legibility of a web site?

    There are two major categories of font faces:

    1, Serif
    These are fonts that contain small appendages in the upper and lower part of a letter. Examples are Times New Roman, Century, Bookman and Courier. These are the choice faces to be used for large quantities of text.

    2. Sans-serif
    These fonts have only primary line strokes, and possess a simpler shape. Examples of these fonts are Futura, Helvetica, and Arial. They are usually utilized for short phrases.

    Font style pertains to the usage of elements such as italics, underlining, and boldfaces to give better emphasis to the contents of a page. It is not advised to utilize underlining on web pages, since most of the users are used to associate underlinings with links. Boldfaces should be used in a strategic way. Too much usage of boldfaces can be distracting from the content, since they are extremely visible. Since italics are not very legible on the screen, they should be used infrequently, just enough to provide emphasis and definition to terms.

    Avoid using absolute font sizes. Doing so may hinder users the ability to adjust the sizes of the text to go along with the specifics of display devices that they are using. It is recommended to let users manipulate the size of the texts, especially if one plans to keep the web pages short.

    Choosing font colors should be done with care, it should maximize the legibility of the text in contrast to the background of the page while setting it apart from colors used for links. For light backgrounds, one should used fonts in black, dark green, dark brown, and dark blue. If the background is dark, fonts in white, pale green, and pale orange should be used. If possible, use only one or two font colors in a page, excluding the colors for the link pages.

    There are images that look like fonts. Avoid using them. There are several reasons why one should not utilize .jpg or .gif images to acquire special effects. First, images takes a long time to download, and when it appears, the quality is not the same as the text produced by the by browsers. Second, there usually is a problem when resizing images. Third, these images cannot be recognized by voice-enabled browsers.

    It is said that Sans serif fonts should be used for standard and top-of-the-line web site designs, specifically the Arial and the Verdana. It is recommended to use the same font throughout a page, but headline sizes can be added and the subheadings can be written in bold form to prevent monotony. Again, it is preferable to give users the ability to control the size of the texts, since some of the users can be visually-challenged.

    Some studies show that fonts that are tinier than 10-point gets slower reaction from users. It is advisable to use fonts that are at least 12 or 14-point in size when it comes to people over the age of 65.

    The quality of a well-designed web site is that it can be accessed and used by people from all walks of life. Web sites should be designed to suit everyone who will be able to visit them.
    Use Familiar and Readable Fonts to Improve Website Usability





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