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  • 10Sep
    SEO Basics Comments Off

    How Do Search Engines Work – Web Crawlers

    It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

    There are basically two types of search engines. The first is by robots called crawlers or spiders.

    Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

    The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

    A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

    Example: Excite, Lycos, AltaVista and Google.

    When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

    One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.





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  • 03Aug
    Web Traffic Comments Off

    Web Traffic – Tips on how to generate it free

    You will notice that even the finest optimized site, which has the best sales page, will not gain an extra penny without increasing web traffic.

    There are numerous ways to increase web traffic and most of the webmasters have tried everything to make it to the top.

    Although these ways are known to generate traffic and help increase income, most of them will cost you money without a complete guarantee that you will profit from it once you have spent your cash over it.

    On the other hand, there are still many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

    Exchanging links to other sites is a good strategy to generate web traffic. If you carefully study the performance of top ranking sites on the different search engines, you will get numerous links.

    However, you should make sure that all sites that you make links with operate with a relative or similar niche. It is important that the links have relevance to the theme of your site.

    Now if you share a common subject, you can get more hopes of getting good web traffic and your site will have a recommendation by the sites they are on.

    Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site.

    You have probably read an article in the Internet. Most of the sites are open for submission of articles and directories, newsletters, and many more. Most of these sites offer those services free.

    If you have a little tight budget, this will be a good alternative and you can start submitting your own articles. If you want to save more, you can write your articles if you can so you will not pay for them.

    Although you can find many freelance writers that charge small fees, it is still advisable to write your own articles because you know your site very well. If you can, why not give it a try?

    Writing and posting articles is an effective strategy to increase web traffic. However, in writing articles, the content must match with the theme of your site. You need to write about something that you are familiar with.

    If you come up with friendly and readable articles, more visitors will get interested in reading them. As much as possible, you can give tips and advices, which you have learned from your experiences. This will attract the reader’s attention, which can thereby increase web traffic.

    After every article, you must include a resource box. You can also include a short and brief biography about yourself. It is also necessary to include the URL of your website for it to make sense and add traffic to your site.

    Traffic exchanges are another form of link exchange in which the members of a certain traffic exchange can view each other’s pages by simply surfing.

    Each time your page is viewed, you gain a certain credit so the more pages you view other’s site, the more chances of your site will be viewed in return, thus giving you more credits and higher chances to increase web traffic.

    However, traffic from these exchanges is not well targeted and it may not possibly produce a lot of sales but it can rather be used to effectively capture names for your subscriber list.

    Anther good and smart way to increase web traffic is by having your own newsletter. The more subscribers you get, the more chances of increasing web traffic is achieved.

    This may sound tiring because the more subscribers you have, the more you need to come up with unique and creative articles to distribute to them. This is the time that you need writers to write bunches of articles.

    The last good option to increase web traffic is having online forums. You can think of good subjects so that a lot of people will get interested. With a good subject, expect your members to be frequently logging into your site and you can get the web traffic that you have been dreaming of.
    Web Traffic – Tips on how to generate it free





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