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  • 10Sep
    SEO Basics Comments Off

    How Do Search Engines Work – Web Crawlers

    It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

    There are basically two types of search engines. The first is by robots called crawlers or spiders.

    Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

    The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

    A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

    Example: Excite, Lycos, AltaVista and Google.

    When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

    One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.





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  • 26Jul
    SEO Basics Comments Off

    Why is Search Engine Optimization (SEO) Important?

    The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

    With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

    Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

    There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

    The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

    Traffic

    The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

    The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

    People and Search Engines are alike

    Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

    Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

    Target Audience

    The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

    Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

    Cost Effectiveness

    One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

    SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Optimization: Art and Science

    One of the basic components of the Internet is the search engine. A search engine, as its name implies, helps people look for pertinent websites and web pages which contain information based on the keywords that the surfers have encoded. A survey revealed that around 90% of Internet users utilize search engines in doing their Internet-related activities.

    Websites are developed for the main reason of being viewed. They are portals which provide information that are intended to reach their target audience. This is the main context which explains the importance of search engines.

    Being listed in search engines is one thing and being listed on the top lists of the search engines is another thing. When someone searches for a certain keyword through the search engine, the most popular websites appear first and are usually the most visited websites. There are factors that search engines consider when they rank websites according to keywords. This is the main task of search engine optimization (SEO).

    SEO?

    Search engine optimization consists of methods which aim at improving a website’s ranking in search engines’ listings. SEO has become one of the sunshine industries that are related to the Internet. There are multiple ways on how to do search engine optimization and many companies have dealt into this business.

    How do Search Engines Operate?

    To be able to appreciate the beauty of the art and science of search engine optimization, one must be able to understand how search engines work. One may not be able to fully grasp the nitty-gritty details of search engine optimization operations, but he can appreciate it to a level that he realizes the importance that it plays in effectively marketing his website.

    Search engines rank websites in different ways. A website can primarily be listed by a search engine as a sponsored link or a pay-per-click advertisement or as a result of organic search.

    With the continuous development of search engines, many search engines have introduced paid advertising. Website owners can actually bid to be displayed on top of the website listings of search engines. The most popular example of this system is the Google Adwords system, which is displayed at the right-hand side corner of the browser when one uses the Google search engine.

    A website can also be listed through organic search. Search engines use “spiders” and “robots” to be able to assess the contents of a website and they then relay the information to the main search engine system so that when a surfer searches for a certain topic, the websites which are organized to contain that topic appear first. Search engine optimization is aimed primarily to be able to do certain things to a website so as to achieve optimal organization to reflect a certain keyword or topic.

    History of SEO

    Search engine optimization can be traced back to the mid-1900s. During those times, the search engines initiated the cataloging of the contents of the Internet. Webmasters needed to submit their websites to different search engines to be able to get the attention of the engines’ spiders. The spiders collected, collated and reported the information to the search engines. The engines would then arrange the websites according to topic and displayed the websites when the keyword or topic is searched by surfers.

    Meta tags were used by webmasters to be recognized by the search engines. Then, abuse of meta tags became rampant, causing websites to dominate searches that are irrelevant to them. Search engines began to fight back by using more complex algorithms which took into consideration other factors such as the text that is contained within the tile, the domain name, the file names, the keyword density, the keyword proximity, and other such factors.

    Today

    Today, the newly developed websites don’t need to submit to the search engines to be noticed. Spiders today are capable of tracking down websites even through links that are in the website. The use of a site map or hypertext links can help the spiders to navigate the site.

    The industry of search engine optimization is a booming one. As the Internet takes people’s lives into more advanced stages, it has become more and more important terms of information dissemination, business development and communications. Having one’s website noticed by search engines is a good way to start the whole Internet journey.





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Copywriting For SEO Without Losing Readability

    Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles. While SEO copywriting not exceedingly hard, writing for search engines is more complex than that.

    “Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.

    “SEO Copywriting” generally optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings.

    Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of “SEO copywriting”.  And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content.

    Simply put, your site’s content must follow good marketing standards, having great interaction with your visitors because excellent “SEO copywriting” acknowledges the fact that humans make the purchasing decisions and not “spiders”.

    It is recommended that your content comprises of about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.

    A good quality and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.

    Always remember that internet surfers do not “read” all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scannable.

    When a prospect visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.

    Here are a few guidelines on writing good quality SEO content:

    1.  Understand and determine your “key phrases” before you begin writing.  Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the “key phrases”, then you are able to construct a complete and flowing stream of ideas.

    2.  Know who your target audiences are.  You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs.

    Your content should offer a solution to their problems and you need to first identify that problem before you can determine a solution.

    3.  Incorporate your “key phrases” in the headlines.  Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect.

    When you make headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the “HTML encryption for your title. When you make bold headlines and incorporating them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention.

    4.  Scatter or distribute properly your “key phrases” all throughout the body of your article.  To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article.

    There is what is called a “3 percent guideline” which states that 3 percent of the words in your article must be “keywords”. You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the “3 percent guideline.”

    Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content. SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing.

    There is more to web copywriting than merely writing well. Keep this in mind:  Effective web copywriting and keywords “search engine optimization” mean the same thing.
    Search Engine Copywriting For SEO Without Losing Readability





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  • 26Jul
    SEO Basics Comments Off

    Say No To Illegal SEO Techniques

    Search engine optimization spamming, substantially increases the possibilities that a website or page will appear at the top of results on search engines for a certain keyword.

    Businesses that use illegal SEO techniques to control, raise and improve their search engine positions, are denying or removing the rights of ethical websites to be heard and seen.  Regrettably, there are still many individuals who believe that “illegal SEO techniques” do no harm.

    It is unethical and illegal for “spamming sites” to control search engines in order to gain high rankings in search engines at your website’s expense. You acquire your search engine position fairly so you deserve to be safeguarded from deceitful individuals who steal your visitors, publicity and income.

    Remember that any effort so as to deceive search engines to achieve higher rankings is regarded as “SEO spam”; under no circumstances should you implement such methods in your marketing campaigns.

    Never sacrifice your principles just so to reach your goals. There will be a great risk involved, such as your website can be penalized or worst, banned from top search engines and can stay banned for a long time.

    Unethical and illegal SEO techniques:

    1.  “Keyword stuffing”.  This means employing the use of the same or exact “keywords” in your “META tags” or anywhere in your content repeatedly.

    2.  Hidden links and text.  Search engines work by scanning pages for certain keywords which are submitted into a search request and display results where the exact keyword appears typically, on a “page”.

    Webmasters then insert some links or texts that are only readable by search engines but can not be seen by the human eye.  You can, for instance put a white link or text with the appropriate keywords unto a certain web page with also a white background.  Individuals can not detect it and will not even notice the difference; however “spiders” can read it and rank that site higher.

    3.  “Mirror websites” or “Sybil attack”.  These are several sites having identical contents but different “URL”, all linking to one another, constructed for a very cruel objective.

    4.  “Doorway pages”.  Normally, these are pages of poor quality constructed to rank highly particularly for one or even more selected keywords.  These do not affect your website visitors and only constructed for search engines.
    These pages can contain the exact content of other sites but generally exhibits only a link going to the main page with no “navigation menu”.  They can at times dwell on the very same, however typically on other business’ server.

    5.  Cloaking.  Delivers many different web pages for search engines and visitors. Webmasters construct their servers so that it can identify “IP addresses” of spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals.

    Cloaking can likewise redirect a web visitor to their home page.

    6.  “Link farms”.  Purposely to acquire link popularity, link farms are typically one page consisting of fifty up to one hundred or even more links to certain websites having no similarities with your website’s content.

    Search engine “spammers” are aware of the fact that their pages’ content are of poor quality and are useless to individuals that visit their site.

    The unethical and illegal websites prompted Google (Google page rank) as well as other top search engines in improving search technology that now has faster, better and advanced spam filters that can detect illegal techniques then ban such websites from search engines forever.

    Risks and dangers of Unethical and illegal SEO Techniques

    SEO spamming can, in reality bring about high rankings.  Do keep in mind however, that the effect is only temporary. Webmasters using illegal SEO techniques can benefit from their high search engine position for days, weeks, even months however once search engines discover webmasters using these illegal techniques, then they will be banned from search engine index for possibly a lifetime.

    Even if one is not banned for a lifetime, it is difficult to be “re-indexed”.  One may need to start over and purchase a new “domain name”.  So then before using any illegal SEO techniques, think wisely and weigh if you are prepared to put your entire internet business in jeopardy just for months of obtaining a high rank in search engines.





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