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  • 28Sep
    Internet Marketing Comments Off

    Using a Website to Market Your Business

    There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

    One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

    Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

    Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

    Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day. This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

    One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors. This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.
    Using a Website to Market Your Business





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  • 26Jul
    SEO Basics Comments Off

    Ethical SEO Techniques

    Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.

    Web content is brought to a potential user by means of either direct recall of a particular service provider’s website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as ‘keywords’ relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.

    As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, ‘visitor votes’ that come in the form of a measure of frequency of visits by people who usually find the content useful to them.

    SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client’s keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.

    Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called “black hat SEO”. In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called “spamdexing”.

    Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.

    What does it take for a method to become an ethical SEO technique?

    There are various ways under the central guideline to achieve them.

    The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.

    In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.

    Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.

    A website employing ethical SEO techniques will never try to exaggerate and reflect a company’s image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.

    Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.

    Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.





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  • 26Jul
    SEO Basics Comments Off

    Do-it-yourself SEO Techniques

    A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

    With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

    Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

    Some companies employ the services of establishments or individuals who deal with search engine optimization.

    This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

    Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

    This would mainly require keyword density which would result to more traffic going to your web site.

    In effect, you will have an added clientele and this should lead more business your way.

    If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

    1. Take a lot of time with developing your web site’s content.

    For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

    Make it brief and concise, yet informative.

    You might see that Internet users do not actually read a web site’s content word-for-word.

    They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

    Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

    2. Make the overall design user friendly.

    In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

    Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

    For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

    3. Vary the keyword for each individual web page.

    Think of every possible keywords or phrases that will apply to your products and services.

    Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

    4. Make sure that your hyper links are visible, accessible and informative.

    Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

    5. Learn how to lead traffic to your site.

    Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

    Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

    Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

    Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

    All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

    With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.
    Do it yourself SEO Techniques





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