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  • 26Jul
    SEO Basics Comments Off

    Why is Search Engine Optimization (SEO) Important?

    The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

    With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

    Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

    There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

    The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

    Traffic

    The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

    The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

    People and Search Engines are alike

    Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

    Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

    Target Audience

    The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

    Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

    Cost Effectiveness

    One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

    SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Optimization: Art and Science

    One of the basic components of the Internet is the search engine. A search engine, as its name implies, helps people look for pertinent websites and web pages which contain information based on the keywords that the surfers have encoded. A survey revealed that around 90% of Internet users utilize search engines in doing their Internet-related activities.

    Websites are developed for the main reason of being viewed. They are portals which provide information that are intended to reach their target audience. This is the main context which explains the importance of search engines.

    Being listed in search engines is one thing and being listed on the top lists of the search engines is another thing. When someone searches for a certain keyword through the search engine, the most popular websites appear first and are usually the most visited websites. There are factors that search engines consider when they rank websites according to keywords. This is the main task of search engine optimization (SEO).

    SEO?

    Search engine optimization consists of methods which aim at improving a website’s ranking in search engines’ listings. SEO has become one of the sunshine industries that are related to the Internet. There are multiple ways on how to do search engine optimization and many companies have dealt into this business.

    How do Search Engines Operate?

    To be able to appreciate the beauty of the art and science of search engine optimization, one must be able to understand how search engines work. One may not be able to fully grasp the nitty-gritty details of search engine optimization operations, but he can appreciate it to a level that he realizes the importance that it plays in effectively marketing his website.

    Search engines rank websites in different ways. A website can primarily be listed by a search engine as a sponsored link or a pay-per-click advertisement or as a result of organic search.

    With the continuous development of search engines, many search engines have introduced paid advertising. Website owners can actually bid to be displayed on top of the website listings of search engines. The most popular example of this system is the Google Adwords system, which is displayed at the right-hand side corner of the browser when one uses the Google search engine.

    A website can also be listed through organic search. Search engines use “spiders” and “robots” to be able to assess the contents of a website and they then relay the information to the main search engine system so that when a surfer searches for a certain topic, the websites which are organized to contain that topic appear first. Search engine optimization is aimed primarily to be able to do certain things to a website so as to achieve optimal organization to reflect a certain keyword or topic.

    History of SEO

    Search engine optimization can be traced back to the mid-1900s. During those times, the search engines initiated the cataloging of the contents of the Internet. Webmasters needed to submit their websites to different search engines to be able to get the attention of the engines’ spiders. The spiders collected, collated and reported the information to the search engines. The engines would then arrange the websites according to topic and displayed the websites when the keyword or topic is searched by surfers.

    Meta tags were used by webmasters to be recognized by the search engines. Then, abuse of meta tags became rampant, causing websites to dominate searches that are irrelevant to them. Search engines began to fight back by using more complex algorithms which took into consideration other factors such as the text that is contained within the tile, the domain name, the file names, the keyword density, the keyword proximity, and other such factors.

    Today

    Today, the newly developed websites don’t need to submit to the search engines to be noticed. Spiders today are capable of tracking down websites even through links that are in the website. The use of a site map or hypertext links can help the spiders to navigate the site.

    The industry of search engine optimization is a booming one. As the Internet takes people’s lives into more advanced stages, it has become more and more important terms of information dissemination, business development and communications. Having one’s website noticed by search engines is a good way to start the whole Internet journey.





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  • 26Jul
    SEO Basics Comments Off

    Spamming is Not a Good SEO Technique

    Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?

    If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.

    Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a “website boot camp” to get your website into fighting form that will compete in the top rankings of a search engine.

    However, as it is with almost everything else, some shortcuts exist that are able to “cheat” search engines into placing a particular website at a high ranking, despite the fact that it offers no real information. These sets of shortcuts are called “spamming”.

    SEO spam (or spamdexing) is a set of techniques that manipulate a website for the purpose of creating an unrealistic boost in its rankings on SERPs. Here are just some examples of some SEO spam:

    1. Cloaking
    When a website presents a set of information to a search engine different from a set the user is seeing, then cloaking has been done. What usually happens is that the web page’s code is relevant to the user’s search keywords, but when the user visits that particular web page, he user sees a document that has little or nothing to do with his search.

    2. Artificially networked sites
    There is really nothing wrong with creating links between one site to another so long as the links are relevant and serve to connect useful information.

    However, spammers who perform this technique set up several web sites and link them together even the sites contain no real and useful information. The purpose for doing so is simply to create the illusion of a highly referenced site because of its density of links. If this is the case, then it can be considered spamming.

    3. Blog and Forum Spam
    Online blogs and fora are a great source of information since it these formats are built to be updated within short intervals. This, in itself, what makes it a good reference for information, which is why search engines like to visit these sites and rank it well for the quality of information it holds.

    However, spammers have taken advantage of this by flooding blogs and fora with irrelevant links to the websites they want to generate artificial ranking for. Not only are they cheating the search engine company by misleading a user to irrelevant information, they also interrupt the bloggers and the forum participants, which is downright rude.

    4. Hidden text.
    Similar to cloaking, hidden texts are meant to make search engines think that a page is about one thing, while it is actually about another. But it fools the search engine this way: the text that the search engine is able to reads is camouflaged by making the text font color the same as the background. What happens is that the user is unable to read what the search engine saw, and therefore may be looking at a document that is not related to the user’s search.

    Other techniques are to create small, imperceptible links that a user can accidentally click on, thus generating more hits for a website even if the user had no intentions of visiting that site at all.

    By this time, you probably already know why spamming is done. It is a shortcut used by some unscrupulous website owners to make their website rank high on SERPs. Folks who pose as SEO experts use these spamming techniques to get money for doing little to no work.

    Now that you know who they are, and how they do it, here’s why you should have nothing to do with spamming and the people who condone them.

    The whole point of the Internet was to create a wealth of information that everyone can access and add to. The whole idea was to be able to create a place where information can be created and shared with others so that it can foster understanding despite physical borders.

    Other results of this information have led to the development e-commerce and online businesses, which in itself is not necessarily a bad thing. It still contributes to a community of information and sharing.

    However, spamming is fundamentally profiting at someone else’s expense. A spammer profits by using other people to make his website rank higher than others without taking the necessary time and effort to make his website useful and relevant as what others have done.

    It speaks poorly of website owners who see nothing but their own bottom lines in using the Internet. It is basically exploiting the trust and the willingness to share, which made the Internet such a promising venue for everyone.

    Finally, it demeans honest SEO experts who take the time and effort to produce quality website and make it a point to follow the rules. Search engine marketing is helping to level the playing field so it can allow businesses of any to advertise right along side each other. And that is a commendable thing, which everyone should gladly support.

    Search engines, on their part, are developing smarter technologies to detect spamming techniques in order to give users the best list of information from the Internet. Eventually, the spam methods mentioned above may be eliminated. But it is very likely other more sophisticated ones will come up. On your part, you can report spammers to these search engines when you encounter them. The more people like you who do this, the easier it will be to apprehend these cheaters and make it more difficult for spammers to do their thing.





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  • 26Jul
    SEO Basics Comments Off

    SEO Tips for Blogs

    Originally conceived to be something like an online journal for individuals has become yet another tool businesses can use to market themselves online. Web logs or blogs are now being used not just for the sheer purpose of writing, but also as means SEO (search engine optimization) experts use to increase a website’s ranking on search engine results pages (SERP).

    An interesting thing about keeping and maintaining a blog (also known as blogging) is that anyone can blog. What will make a blog more successful than most is simply a keen sense of its target readership. Of course, it will not harm the blogger (a person maintaining a blog) to possess a few basic skills navigating the Internet and creating links to other websites and blogs.

    Bloggers today are finding that they can not only write and publish their thoughts for free, but also can find themselves getting compensated for writing. This is because one of the techniques in SEO is to create content that is rich in keywords, which is basically what search engines look for in ranking web pages in its SERPs.

    That said, here are some tips to make your next blog an effective SEO tool.

    1, Choose a Theme (and Stick to It)
    Most blogs never gain a real readership because it simply is a mishmash of a writer’s thoughts, with very little coherent theme to bind the entire blog together. If the blogger does it for the sheer purpose of a journal, there’s really nothing wrong with that.

    However, as an SEO, a blog has to have a theme that will tie all the posts (individual articles) together. This is because instead of just looking for keywords, a search engine will also assess whether the page just happens to have a lot of keywords mentioned in the post or whether the entire blog is about the topic it is searching for. The former will rank less than the former in the SERPs. Given this point, it will do you well to pick a theme that you are interest and won’t tire of writing about.

    2. A Place You Can Call Home
    Working alongside the idea of a theme, When creating your blog (whether with your own domain name or an a free blog site), give it a URL that has words related to the theme. For example, if you are going to blog about bonsai making, try to use words that are related to that in your blog’s URL (such as www.bonsaienthusiast.com). Name your blog using words that are relevant to your theme as well. Search engines look at these things as well to determine how high your blog could possibly rank.

    If you are blogging on a hosting site, it is possible to have your blog delegated into a proper category. This will help make a search engine easier to find your blog given that the category is strongly related to themes and search keywords.

    On a related note, your individual posts should also be titled with words that are closely related to your theme. Again, working on a blog with a bonsai theme, one post could be titled “Miniature Trees: How to Get Started” while another one could be “Selecting the Right Pot for a Bonsai”. This will give your posts a URL that is rich in keywords, which helps in a page’s ranking on SERPS (but you already know that, right?).

    3. Link And it Shall Be Linked Unto You
    Another thing about blogs that SEO experts are finding to become a great advantage is the fact that blogs make it easy to link to other blogs, which in turn makes it easy for other blogs to link to you.

    This is yet another criterion a search engine uses to rank a particular page in the results pages. The more incoming links it possess about the keyword in search will increase ranking status because the page shows that a lot of people think what you’ve written is a good source of information.

    So when writing on your blog, be sure to take the time to read other people’s blogs and other online articles related to your theme. Create links to them so that you point your readers to more information. This will increase the chances of other people creating links that will point to your blog.

    4. Keep it Coming
    Since blog content is so easy to create, search engines scour blog sites very regularly. That means if you keep on creating new content on a regular basis, search engines will have to keep up with what’s new on your blog.

    By regularly creating fresh content on your blog, search engines will tend to look to your blog first before others that are not maintained and renewed as regularly as you do. It helps in the rankings as well, which is the whole point of this article, right?

    These tips are just to get started on using a blog for SEO. As you go along, you’ll find more tricks of the trade that will help you push you up the ranks on SERPs. Of course realistically, don’t expect to rank on the top 3 pages on your first try. But give it a few weeks. And for as long as you keep to the tried and true principles, it may not be that far until you’ve captured a good ranking for your blog.





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  • 26Jul
    SEO Basics Comments Off

    SEO Technique: Link-building

    With many businesses engaging in advertising wars in order to win over the majority of the Internet’s viable market, it’s easy to deduce the intensity of the competition. After all, the Internet and its network of information grow exponentially by the minute, while the increase in the number of users more or less takes a little slower.

    Some businesses employ paid advertising on major commercial portals in the Internet, in hopes that the traffic generated by these pages will eventually flow into their own company website. Others make use of the ingenious pay-per-click (PPC) system, which virtually requires no start-up cost on the part of the advertiser. He or she only pays for the amount of traffic that he or she generates through the public’s accessing his or her website through that particular link; no payment is made at the initial ad placement in various media.

    These two means of advertising are aimed towards trying to be greatly accessible to a potential viable consumer market, because only then can profit be possibly made.  These two methods of advertising, however, gain greater ground because they have the capacity to push up a website’s ranking in the query results in search engines.

    Query results in search engines, or the matches found by a search engine to the keywords entered by the user, are important because of the fact that these are the most effective tools through which users try to access information on the Internet. The volume of information existent on various topics is simply overwhelming, which is the reason why people make use of search engines to do for them the dirty work of going through Internet clutter and give them results ranked on the basis of relevance to what they are exactly looking for.

    PPCs also increase the probability of finding the website ranked higher. Google Adwords, for instance, already creates an innate ranking system within their advertising system, so that even in prioritizing which advertisements are published in a particular page, the ones with greater relevance is made accessible to the public.

    Another technique by which to hike up rankings is by providing quality information that is both highly relevant and targeted towards a particular set of keywords pre-determined by the website. With careful market study and a study of consumer behavior, businesses can study just what keywords yield traffic, and subsequently shape their business website in order to best address the demand.

    However, with the Internet being as competitive as it is, it is not enough to employ just one of the many methods to increase traffic. Another means that has been acclaimed in truly delivering increased traffic into the website within the framework of SEO is link-building. Link-building is the process through which one website is advertised in another website dealing with a similar field of interest. Usually, an exchange of links can happen, which can provide mutual benefits to both businesses.

    Link-building, and being in productive link exchanges, can make or break a SEO campaign to optimize the search engine. It requires a degree of experience and loads of interactive communication in order to make sure that the link does end up published in another website. When this does happen, one’s website can already appear on the search engine more than once—the first is the direct page of the website containing it; the rest are outside access points from links by other pages.

    This can be done first, by creating the impression of expertise in a particular field. By creating this impression both among colleagues and clients, the website becomes respected. Moreover, this can create a level of marketability on the part of the website, which will give people an easier time to trust the content of the pages. In effect, it becomes easier to build links with another website who may wish to be affiliated to the image and reputation built by the business.

    Another way to do this is by soliciting the help of affiliate web pages. Businesses try to make affiliates by constantly reviewing products, articles, and services offered by other companies on their websites that could serve to complement the service or products to their own. This gives the other company greater impetus to provide links to the business because after all, it features their product. This also results in mutual referral, especially in the case of two complementary products.

    Integral to the decision of building links with websites is the determination of the suitability of a particular website to become a link partner. Emphasis is placed on decent linking partners that more or less practice the same brand of ethical SEO as one’s own. Moreover, targeting possible link partners who actually will be amenable to the idea of exchanging links is very important. By targeting invitations for link-building, the business gets a better opportunity to actually gain real link partners who will eventually link the business to their website.

    Relevance, congruence, and even similar reputability are just some factors that can make link-building campaigns more effective. With effective links, a business’s search engine appearance is maximized and magnified.





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  • 26Jul
    SEO Basics Comments Off

    SEO 101

    In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a huge variety of people from all over the world, each in their own way a potential customer.

    Formerly, going through the Internet and finding content relevant to one’s search was simple; only a few websites were up and running online. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers rely greatly on various tools made available to them to simplify their lives.

    Search engines are online interfaces used to search for relevant content online based on the keywords entered in the field by the Internet users. Therefore, businesses online must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

    One of these methods designed towards maximizing the potential of the Internet for businesses that rely greatly on generating Internet traffic towards their online website is SEO, or Search Engine Optimization.

    Search Engine Optimization is a method used to give a particular website and its content better ranking in a search engine’s query response listings. It usually tries to give websites an edge over others, particularly in those organic or crawler search engines. Organic searches are those listings yielded without payment; crawler search engines simulate the act of crawling through the web and following links through to their respective web pages.

    However, like all good things, SEO has come under attack of misuse by people who wanted to take advantage of it. This is the reason why today, SEO is categorized into “white hat SEO”, or SEO legitimately used by consulting agencies to assist clients online, and “black hat SEO”, used to manipulate search engine listings with unethical methods.

    While “black hat SEO” makes use of unethical methods to manipulate listings and to deceive others, “white hat SEO” focuses on honest methods of improving a website and its contents in order to promote it in the Internet much better.

    Many websites try generating traffic to their website by various methods—pay-per-click advertisings, prepaid advertisements, and organic search listings. SEO is much more interested in increasing profitability through the last method, organic search listings.

    Pay-per-click advertising, which entails the advertiser to pay Google or similar agencies only for the number of clicks an online advertisement banner generates and not for ad placement, may ride up costs. This happens when the website tops listings and generates traffic from a huge client base, of which not all of them are interested in purchasing the product or service that will provide the company profit.

    Organic search listings, however, display listings of websites regardless of whether or not they are paid. What SEO primarily does in order to maximize the power of organic search listings is concentrating relevant keywords.

    “White hat SEO”, because it focuses on improving websites collectively in order to generate genuine rankings in listings, concentrates on better content for the website. Accurate portrayal of a business’s identity is at the core of ethical SEO.

    The first way to do it is by making a clean code, which is a significantly simpler code aimed more in delivering content to the users of the website. A cleaner, simpler code, helps crawler search engines decipher the relationships and links between pages and keywords.

    The second means is creating beefed up content written in order to provide information and maximum satisfaction to customers. Search engines take into account the ‘satisfaction’ of customers on the basis of relevance of content and even the frequency of visits, usually related to the quality of the content offered by the website. By concentrating on providing quality information and content to customers, the website gains grounding among online visitors.

    At the end of the day, by helping the consumers understand and interpret better the content of the website even at the point of indices in search engines, one can best maximize SEO and the rankings of the page in listings. Relevance is key in trying to make sure traffic is directed towards the business’s website; only by providing relevant content can longevity be achieved amidst various trends that claim to provide the business all it needs.





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Copywriting For SEO Without Losing Readability

    Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles. While SEO copywriting not exceedingly hard, writing for search engines is more complex than that.

    “Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.

    “SEO Copywriting” generally optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings.

    Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of “SEO copywriting”.  And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content.

    Simply put, your site’s content must follow good marketing standards, having great interaction with your visitors because excellent “SEO copywriting” acknowledges the fact that humans make the purchasing decisions and not “spiders”.

    It is recommended that your content comprises of about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.

    A good quality and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.

    Always remember that internet surfers do not “read” all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scannable.

    When a prospect visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.

    Here are a few guidelines on writing good quality SEO content:

    1.  Understand and determine your “key phrases” before you begin writing.  Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the “key phrases”, then you are able to construct a complete and flowing stream of ideas.

    2.  Know who your target audiences are.  You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs.

    Your content should offer a solution to their problems and you need to first identify that problem before you can determine a solution.

    3.  Incorporate your “key phrases” in the headlines.  Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect.

    When you make headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the “HTML encryption for your title. When you make bold headlines and incorporating them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention.

    4.  Scatter or distribute properly your “key phrases” all throughout the body of your article.  To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article.

    There is what is called a “3 percent guideline” which states that 3 percent of the words in your article must be “keywords”. You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the “3 percent guideline.”

    Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content. SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing.

    There is more to web copywriting than merely writing well. Keep this in mind:  Effective web copywriting and keywords “search engine optimization” mean the same thing.
    Search Engine Copywriting For SEO Without Losing Readability





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  • 26Jul
    SEO Basics Comments Off

    Modern SEO Techniques

    Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

    Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.

    The importance of having a high rank for an advertiser’s site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to archieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.

    So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

    1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag.

    2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

    3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

    4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

    5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

    6. Make the site’s design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

    7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

    Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.
    Modern SEO Techniques





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  • 26Jul
    SEO Basics Comments Off

    Keyword Selection and SEO

    Everyday, hundreds and millions of Internet users access the network in search of something they need or want. In the earlier days, users had a much easier time locating just exactly what they sought because very few online entities were in existence, and they offered very little services. Thus, it was easy to determine which sites actually contained what they needed.

    Fast forward to the current period, and instead you find hundreds and millions of content varying in degree almost to the same extent as to the number of average users of the Internet per day. Businesses, institutions, and even individual users generate their own websites and content by using simple means, and as such, a searcher may end up having to choose from hundreds of choices in pursuit of materials related to what they are searching for.

    Search engines play a huge role in making the current scenario work. Major search engine service providers, like Google, create user interfaces that allow for their users to enter words, or keywords, relating to what they are searching for. Various methods are then employed in order to search for the content links. Either they employ purely organic searches, which lists matches to the keywords regardless of whether they are paid or not, or they utilize crawler search engines. Crawler search engines simulate the crawling movement when they travel through the codes of each website and deciphering relationships between links and pages.

    To maximize the potential of search engines in providing businesses their much-needed online traffic (and hopefully translate traffic into sales), SEO or Search Engine Optimization method was created. SEO is centered in trying to provide a business with quality content and websites in order for it to help rise in the rankings in the query listings. Central to SEO is a customer-oriented approach, and is achieved mainly by providing well-written information in the website, as well as making sure that the content found in their websites are relevant to what the users are looking for.

    However, for SEO to work, there must be a clear and tangible relation between keywords and relevant content. After all, if the search engine finds great difficulty in tracing matches back to keywords provided by the users, chances are, the website will not be found by the target market.

    SEO works with keywords at the very onset of the business. The business picks a variety of keywords to which their website will be related to in search engines. If the user enters in the search engine a keyword that matches the keywords related to the business’s website, a high-ranking match is displayed among the listings.

    Keyword selection and the effort that goes with it is only justified; after all, the nature of the keywords a business selects can make or break its campaign.

    In order to effectively match a business’s keywords to those that will be entered by the users, selecting keywords must take into consideration the variety of keywords under the same topic that could be utilized when searching for it. For starters, making a list of around 50 keywords and selecting those that make greatest impact will help narrow down the keywords that should be bid for by the company when trying to get a spot in the listings.

    In selecting keywords, it must also be taken into consideration the sort of response generated by certain keywords, alongside the people who would respond greatly to those words. By selecting keywords with the expressed intent of targeting a particular consumer base, the business creates a greater probability of visitors to the website being actual interested buyers instead of web window shoppers.

    Moreover, selecting keywords that are closest in relevance to the content of the website better streamlines traffic into that which yields profits.

    Popular keywords are those that users often enter into search engines and look for. These popular keywords (and the subsequent websites) usually are recipients to huge amounts of traffic, and as such, are subject to higher rankings in listings.

    While popularity, relevance, and targeting are important, it must be balanced with the competitive demand for a particular keyword. Obviously, more businesses vying for the same word would create difficulties in acquiring that keyword for a business’s use. Before selecting keywords, it is imperative that checks may be made in order to make sure that while the keywords are popular, relevant, and targeted, they are also not within the too competitive bracket, which will make it extremely difficult to acquire and rank.

    Keyword selection is important in every SEO campaign. Only in pre-meditating keywords and studying market behavior in relation to these keywords can the benefits of this productive relationship be clearly seen.
    Keyword Selection and SEO





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  • 26Jul
    SEO Basics Comments Off

    How to seo your web page

    For a commercial webpage to prosper in a search engine string search and come out on top, the page has to essentially be “prepared” to be detected and well-received by the search engine algorithm.

    Because of the high amount of browsers visiting search engines such as Google and Yahoo, a new form of process was developed to make full use of the pros and avoid the cons of the algorithms used by the search engine companies. This process of preparation is called Search engine optimization (SEO).

    As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has encouraged increasing numbers of people with something to look for to rely on search engines more. It simply is now a fact that you can find information faster if you use a search engine.

    Because of this companies looking to attract more traffic to their sites would pay for valuable ad space within search results sent by the search engines to browsers. Because browsers are more often than not set on getting information about something, placing an ad that totally dovetails with what they’re looking for makes it easy for the advertiser to make a sale.

    What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.

    Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.

    To properly optimize a web page, please follow the following steps:

    1.    Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy worksmanship and create unnecessary strain in the browser looking for relevant data.

    2.    Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

    3.    It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.

    4.    Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

    Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.
    High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

    Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

    In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

    Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Depending on further technological considerations, search engines may consider other languages like Javascript and such. Currently, the spiders will just consider them clutter.

    Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.
    How to seo your web page





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