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  • 07Aug
    Affiliates Comments Off

    Overachieving Your Way to Super Affiliate Stardom

    Internet business is a bit confusing especially if you’re not really knowledgeable at it.  You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don’t you try affiliate marketing business?

    Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.

    In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved. Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission. Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchant’s website. The said affiliate income can be a fixed dollar amount or a fixed percentage.

    From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level. And if you’re among the lucky ones who achieve this so-called elite level, you can now be aptly called a “super” affiliate.

    This means you are capable of achieving noteworthy percentage of sales or traffic on your merchant’s website. Super affiliates are not only experts on search engine optimization; they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.

    But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom? Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits – patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

    Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

    The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.

    Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

    Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

    As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

    And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

    These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.
    Overachieving Your Way to Super Affiliate Stardom





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  • 07Aug
    Affiliates Comments Off

    Making Money Selling Other People’s Products

    A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income.  Why?  Because online marketing just provides them a lot of benefits!

    First, you can reach just about anybody in the world who has Internet access if you market your products online.  That means a wider market for you, which can translate to larger profits.  Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

    Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started.  In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products.  And getting started with this kind of marketing strategy is actually quite easy.  All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.
     
    Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing.  Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.

    In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site.  The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website.  Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.
     
    Starting to make money online with affiliate marketing is relatively quick and easy.  All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.  An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers.  Signing up is usually free, although other companies and networks may require you to pay a particular fee.  Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

    When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.  Some affiliate programs may also require you to present the URL of your website and describe its contents.  This will allow the retailers to verify that you actually have a website with contents that are relevant to their products.  Some affiliate programs, however, won’t require you to have a website.  After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

    After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online.  How do you make money?  There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

    Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).  In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.  PPS and PPL affiliate marketing programs work rather differently.  In PPS, the affiliate only gets paid when his referral converts into an actual sale.  In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.  PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

    Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.  In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

    Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.  Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.  One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site.  Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

    With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online.  As to how much money one can get from affiliate marketing actually depends on the affiliate.  A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.
    Making Money Selling Other People’s Products





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  • 06Aug
    Affiliates Comments Off

    Google Adsense Profits Mixed In With Affiliate Marketing

    Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

    Why Affiliate Marketing?

    Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

    Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

    There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

    Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

    What about Google Adsense?

    Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

    While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

    The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

    So, where do all of these lead us to?

    Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
    Google Adsense Profits Mixed In With Affiliate Marketing





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  • 29Jul
    Web Site Usability Comments Off

    Achieving Better Website Usability

    Websites are intended to be seen and use by Internet surfers. Not many people realize the wideness of the range of the users of the Internet.

    A website’s usability is one of the key determinants of its success in fulfilling its main goal, whether it is made for information dissemination, business or communication. Usability is all about the relationship between a website and its users. Websites should be seen as tools which will allow its users to do their tasks and help them achieve results.

    The issue of usability is very pertinent and is treated with much attention today. There have been moves (including legal ones) that aim to push web development towards usability. There are many people who are affected with some kind of disability or impairment which hinders them from fully enjoying the different aspects of life including the use of the Internet. The Internet, with it’s continuous development towards the better, has been a great instrument in providing people, especially those with impairments to be able to have avenues for accessing information, communicating and transacting. This is why the issue of website usability is a much talked about issue.

    Usability is important because it can be the difference between accurately performing a task or not, between enjoying the whole process or being very frustrated. Usability is also important for the developers since it can be one of the key factors in determining the success of a system. It is also important for businesses which thrive in the Internet because a low level of usability will definitely drive the customers away. Most importantly, it is important for people who have impairments because they are the most vulnerable group in terms of accessing the different avenues that the Internet provide.

    Components of Usability

    A website’s usability is one of the key determinants of a website’s popularity. A recent survey revealed that the “ease of use” with regards to websites makes 74% of website visitors want to come back.

    There are different components of usability. These are:

    • -Efficiency

    This refers to how easily the users can perform their tasks after they have had a general feeling for the website.

    • -Learning curve

    Can the structure of the website easily be learned by the users?

    • -Over-all perception

    Is the website pleasant to the eyes and can easily be accessed by people viewing it?

    A website that is usable will be able to deliver a lot of benefits not only to the viewers but also to the developers. Here are some of the most important benefits that can be achieved by improving the usability of a website.

    • -user satisfaction
    • -productivity and success
    • -avoidance of long-term costs of development
    • -improved competitiveness of the website

    Now, we go to the ways on how to the basic concepts that should be kept in mind in developing websites to achieve usability.

    1) Give information about the website

    Many website developers forget the importance of putting some information about the website because they assume that people will be able to figure that themselves. Many people will be giving negative feedback if they don’t get what they want (or what they think they want) from the website. A portion of the homepage can be used to relay this information or a separate section “about the site” can be added.

    2) Provision of a sitemap

    Many people are not very familiar on navigating through the different layers of a website and therefore they result to the sitemap to be able to find what they are looking for. Sitemaps provide a skeleton image of the whole site and cramp the pertinent sections into one single page.

    3) Loading time

    If people are to be asked to choose between a good-looking site which takes too much time to load and a basic site which loads quickly, most of the time, the second one will win. The use of large flash programs, graphics and the inappropriate placing of too much information should be avoided to improve the usability of a website.

    4) Quality content and readability

    People visit website to be able to gather information and they will leave immediately if the content are either: of poor quality or has poor readability. Make sure that the contents are written well and are structured to be easily read.

    These are just some of the ways on how a developer can improve the usability of his website. The development of websites is pushing forward to usability and every single website should take this in mind.
    Achieving Better Website Usability





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  • 26Jul
    SEO Basics Comments Off

    Why is Search Engine Optimization (SEO) Important?

    The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

    With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

    Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

    There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

    The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

    Traffic

    The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

    The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

    People and Search Engines are alike

    Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

    Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

    Target Audience

    The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

    Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

    Cost Effectiveness

    One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

    SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.





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