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  • 24Sep
    Internet Marketing Comments Off

    Internet Marketing with an E Newsletter

    One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

    The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

    Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

    A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

    The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

    If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.
    Internet Marketing with an E Newsletter





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  • 08Aug
    Affiliates Comments Off

    What Is Niche Marketing, and Do I Need It?

    In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem.  It is the term which defines the role the organism or the population plays in the general scheme of things.  The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive.  It is the one which spells whether an organism or a population will perish or thrive.

    In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

    Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

    One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

    One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

    Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

    Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

    Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online?  Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league.  Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.
    What Is Niche Marketing, and Do I Need It?





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  • 08Aug
    Affiliates Comments Off

    What Affiliate Marketing Mentors to Follow, and Why?

    Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.

    To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.

    Another misconception that affiliates have ‘bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.

    There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising. If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.

    If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.

    In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.

    Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.

    There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they’ve already developed the abovementioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.

    Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.
    What Affiliate Marketing Mentors to Follow, and Why?





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  • 29Jul
    Web Site Usability Comments Off

    Website Usability through Navigation Design

    Navigating through a website should be simple and efficient. Navigation is one of the key determinants of a website’s usability.

    Usability refers to the ease of use and learning with regards to websites. It can refer to the effectiveness and quickness of the navigation structure of the website to be able to present pertinent information to the surfers.

    The Issue of Usability

    Usability is deemed to be very important in terms of web development today. Websites are made with the intention of making them tools for people in doing their daily tasks. Developing complex websites which don’t assist people in effectively doing their tasks would make little sense.

    People with disabilities are continuing to grow in number. In the United States alone, one-fifth of the population is pestered by some kind of disability. This is the main reason why many people are gearing towards making websites more usable. The Internet has become a main instrument for these people to be able to live their lives.

    Navigation

    The usability of a website is dependent on several different factors such as accessibility, content quality and readability and over-all presentation, however, many web developers would say that the usability of a website is all about navigation.

    This article tries to lay down some basic tips which should guide a developer on how to make a website more usable through the improvement of its navigational structure.

    Here are some tips on how to make a website’s navigation more user-friendly:

    • -Avoidance of irrelevant links

    One of the main mistakes of web developers in building websites is that they add more confusion to the visitor rather than eliminate it. This is the result of putting too much links that are not really needed by the visitors.

    Having too many links to the other parts of the website is clearly an indication that the navigational structure of the website is not at its best. Let’s examine a hypothetical website so as to give us a way to discuss the different things to avoid and do in designing a website’s navigation structure. Let’s say that we are building a public auction site (one similar to E-bay).

    If a surfer would want to buy computer accessories, the website should not contain irrelevant links to other parts of the website such as putting a direct link towards the section on buying clothes. If the said person is interested in buying clothes after he has shopped for the computer accessories that he needs, he will definitely find his way to the clothes section. Putting these kinds of links will irritate more people than satisfy more people. It’s like putting a section of computer accessories and a section of clothing right beside each other in a department store-it makes no sense.

    • -Standardize icons

    A study has revealed that 39% of shoppers didn’t pursue in buying certain items from the Internet because they found the sites to be too hard to navigate. This meant a lot of loss for the businesses, but this can be avoided.

    One of the ways to improve navigation is to use standardized icons for linking pages. Icons were made to be able to represent something that is related to it. The use of random icons will definitely add up to the confusion regarding navigation. Also, developers shouldn’t over-explain the icon because icons are there to be able to provide non-text information about the link. A brief explanation should be provided, but it should be kept brief and concise.

    • -Sitemap

    The provision of a sitemap will definitely help people to effectively navigate through the website. A sitemap provides a skeleton structure of the website in a single page. All the links and contents are indicated in a sitemap therefore making navigation a much easier process.

    • -Breadcrumbs

    Breadcrumb links provide linkage to the major pages of a website. These are particularly useful for people because they give easy access to the major pages.

    • -Avoid burying information

    Navigating through a website need not be a journey through an ocean. A simple rule of thumb is that all the web pages in the website should be accessible from each other not more than 3 clicks away.

    These are just some of the ways on how to improve the usability of a website through the improvement of navigation. These steps should be done hand-in-hand with the other ways of improving a website’s usability.
    Website Usability through Navigation Design





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