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  • 29Sep

    Why Internet Marketing Does Not Work Without SEO

    Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

    SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

    The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

    Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

    Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.





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  • 11Sep
    SEO Basics Comments Off

    Tips to Increase Ranking and Website Traffic

    It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

    •    Create a site with valuable content, products or services.
    •    Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
    •    Research and use the right keywords/phrases to attract your target customers.
    •    Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
    •    Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
    •    Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
    •    Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
    •    Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
    •    Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
    •    Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
    •    Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
    •    When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
    •    When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
    •    Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
    Tips to Increase Ranking and Website Traffic





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  • 08Sep
    SEO Basics Comments Off

    What Is Search Engine Optimization (SEO)
    Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

    If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

    Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
    What Is Search Engine Optimization (SEO)





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  • 07Aug
    Affiliates Comments Off

    How To Incorporate Adsense Into Your Affiliate Marketing

    A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.

    Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products in your website; thereby, increasing your chance to earn a commission.

    The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

    Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

    What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

    Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

    Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

    In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

    Becoming an AdSense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

    Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!
    How To Incorporate Adsense Into Your Affiliate Marketing





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  • 03Aug
    Web Traffic Comments Off

    All you need to Know about Web Traffic Control

    The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.

    Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.

    Limited Access

    Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.

    Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.

    In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.

    Increasing Web Traffic

    Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.

    One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.

    The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.

    Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.

    Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.

    Paid Advertisement

    There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:

    •    Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
    •    Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.

    Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.

    Traffic Overload

    Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.

    Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.

    It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.

    A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.

    Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.

    There are also sites supported by large companies running such have also caught their own servers over popularity.

    It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.
    All you need to Know about Web Traffic Control





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