Forex Affiliate

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  • 14Oct
    Viral Marketing Comments Off

    Viral Marketing Goes Mobile

    Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

    The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

    There are three main ways to achieve this. They are:

    1.    Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

    2.    Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

    3.    Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

    Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
    Viral Marketing Goes Mobile





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  • 13Oct
    Viral Marketing Comments Off

    Using Videos in Viral Marketing

    More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

    Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

    Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

    Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

    Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

    Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
    Using Videos in Viral Marketing





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  • 03Aug
    Web Traffic Comments Off

    All you need to Know about Web Traffic Control

    The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.

    Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.

    Limited Access

    Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.

    Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.

    In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.

    Increasing Web Traffic

    Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.

    One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.

    The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.

    Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.

    Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.

    Paid Advertisement

    There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:

    •    Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
    •    Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.

    Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.

    Traffic Overload

    Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.

    Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.

    It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.

    A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.

    Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.

    There are also sites supported by large companies running such have also caught their own servers over popularity.

    It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.
    All you need to Know about Web Traffic Control





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