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  • 29Sep
    Internet Marketing Comments Off

    Using Online Courses for Internet Marketing

    Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.

    The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

    Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

    The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

    Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

    When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.
    Using Online Courses for Internet Marketing





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  • 28Sep
    Internet Marketing Comments Off

    Using a Website to Market Your Business

    There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

    One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

    Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

    Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

    Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day. This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

    One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors. This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.
    Using a Website to Market Your Business





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  • 25Sep
    Internet Marketing Comments Off

    Marketing Your Business Online

    If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

    The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

    Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

    This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

    Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

    If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.
    Marketing Your Business Online





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  • 25Sep
    Internet Marketing Comments Off

    Learning about Internet Marketing

    Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

    Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

    Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

    Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at www.jeremyburns.com/blog for some great starter tipe. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.
    Learning about Internet Marketing





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  • 25Sep
    Internet Marketing Comments Off

    Know Your Audience When Marketing Online

    Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

    As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

    Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

    The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

    The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

    Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.
    Know Your Audience When Marketing Online





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  • 22Aug
    Affiliates Comments Off

    3 Things All Affiliate Marketers Need To Survive Online

    Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
    There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

    What are these three tactics?

    1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

    Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

    You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

    2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

    Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

    Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

    3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

    Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
    Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

    The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

    Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
    Besides, think of the huge paychecks you will be receiving…

    3 Things All Affiliate Marketers Need To Survive Online

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  • 08Aug
    Affiliates Comments Off

    Why You Should Promote Residual Affiliate Programs

    Are you a webmaster in need of additional income?  Or are you planning to set up an online business but you still don’t have any product to sell?  If so, affiliate marketing may be the best solution for your problems.  With affiliate marketing, you won’t need to worry about the products you have to sell.  All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs.  By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!

    Affiliate marketing is some sort of business relationship established between a merchant and his affiliates.  In affiliate marketing, an affiliate agrees to direct some traffic to a merchant’s website.  If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant’s website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated.  Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant’s affiliate program.

    Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today.  In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into.  Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits.  But would all these affiliate programs bring off the same benefits?

    Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant’s website.  Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%.  Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant’s site.  Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar.  The good thing about this kind of program, however, is that the visitor won’t have to purchase anything in order for the affiliate to get compensated.

    Another type of affiliate program is the residual income affiliate program.  Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant’s site.  This commission often comes only in the range of 10% to 20% sales commission.  Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program.  Are these people making a mistake, or are they making the right decision?

    We can’t tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program.  But we can definitely say that they are making a large mistake if they ignore residual affiliate programs.  Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale!  That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!

    So, are the benefits of promoting residual affiliate programs clearer to you now?  Or are they still vague?  If they are still vague, then let’s make them a bit clearer with this example.

    Suppose there are two online merchants both offering web hosting services on their sites.  The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale.  The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale.  As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10.  But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.

    Supposed you have directed traffic to the merchant and it converted into a sale, you’ll get paid once by the first merchant for the sale you have initiated.  But with the second merchant, you’ll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service.  That means that for the same effort of getting one customer to avail of the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.

    So, are residual affiliate programs worth promoting?  Definitely yes, because you virtually get more money from these types of affiliate programs in the long run!  And would residual affiliate programs work best for you?  Probably not, probably yes.  It is not really for me to tell.  But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.
    Why You Should Promote Residual Affiliate Programs





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  • 08Aug
    Affiliates Comments Off

    What’s LinkShare, And Do I Need To Use It?

    Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

    Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.

    In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

    If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

    Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

    Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

    LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

    LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

    To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

    As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

    It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

    LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
    Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

    So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

    For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

    Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.
     
    Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

    So you are faced with “take it or leave it” situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.
    What’s LinkShare, And Do I Need To Use It?





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  • 08Aug
    Affiliates Comments Off

    Website Or No Website…That’s The Question

    Do you want to make money through the Internet but you don’t have enough experience or capital to start your own online business?  You don’t have to worry, for a lot of online marketing options exist for you to start with.  One of these options, and shall I say the best, is affiliate marketing.

    Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell.  All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote.  As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something.

    Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free.  But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing.  One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with.  This now leads us to the question of whether a website is required or necessary in affiliate marketing or not.

    Many people say that one can do affiliate marketing even without a website to start with.  Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done.  In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website.  Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

    *Email Marketing

    Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website.  In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.  Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying.  Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site.

    *Offline Promotion

    There are many ways on how you can promote your affiliate products offline.  Among the common medium used for such promotions are classified ads, brochures and flyers.  Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.

    *Writing Free e-books

    If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website.  Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.  Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting.  And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site.

    *Writing Free Ezines

    Ezines are publications or articles that aim to inform individuals about a particular topic.  If you don’t have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant’s site.  If you have a website, your ezine article may actually work well as content for your site.  But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others.

    *Online discussions (Forums, Chats, Message Boards, etc.)

    With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products.  In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.

    With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs.  Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing.  While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success.

    Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one.  But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time.  Having a website creates a lot of advantages in affiliate marketing.  For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products.  With a website, you can also advertise your affiliate products to a wider market.

    Again, having a website is not a requirement in affiliate marketing.  But with the advantages that a website can provide, I’d rather have one for myself and make affiliate marketing a lot easier for me.
    Website Or No Website…That’s The Question





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  • 07Aug
    Affiliates Comments Off

    Making Money Selling Other People’s Products

    A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income.  Why?  Because online marketing just provides them a lot of benefits!

    First, you can reach just about anybody in the world who has Internet access if you market your products online.  That means a wider market for you, which can translate to larger profits.  Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

    Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started.  In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products.  And getting started with this kind of marketing strategy is actually quite easy.  All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.
     
    Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing.  Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.

    In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site.  The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website.  Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.
     
    Starting to make money online with affiliate marketing is relatively quick and easy.  All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.  An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers.  Signing up is usually free, although other companies and networks may require you to pay a particular fee.  Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

    When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.  Some affiliate programs may also require you to present the URL of your website and describe its contents.  This will allow the retailers to verify that you actually have a website with contents that are relevant to their products.  Some affiliate programs, however, won’t require you to have a website.  After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

    After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online.  How do you make money?  There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

    Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).  In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.  PPS and PPL affiliate marketing programs work rather differently.  In PPS, the affiliate only gets paid when his referral converts into an actual sale.  In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.  PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

    Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.  In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

    Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.  Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.  One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site.  Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

    With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online.  As to how much money one can get from affiliate marketing actually depends on the affiliate.  A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.
    Making Money Selling Other People’s Products





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