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  • 10Oct
    Viral Marketing Comments Off

    Successful Forum Viral Marketing

    In order to be successful using forums to do viral marketing there are some things that are required.

    Do Your Homework: Prior to joining any forum, you must do some research.

    1.    Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms.

    2.    Choose popular forums.  There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this.

    3.    Choose forums that allow sig tags.  If it’s possible read the rules before joining and pay attention to them. Your time is important, too.  It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.

    After You Have Joined: OK…you have chosen two or three forums that meet your requirements…now what?

    1.    Keep your sig tag short and update it regularly.  The ideal thing is to limit yourself to one link, preferably to your main website.

    2.    Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so.  At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned.

    3.    Work the room.  Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.

    As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.
    Successful Forum Viral Marketing





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  • 30Sep
    Internet Marketing Comments Off

    Will Internet Marketing Work for Your Business?

    This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

    Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

    Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

    Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

    The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

    Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

    Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

    Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.
    Will Internet Marketing Work for Your Business?





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  • 24Sep
    Internet Marketing Comments Off

    Internet Marketing with an E Newsletter

    One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

    The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

    Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

    A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

    The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

    If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.
    Internet Marketing with an E Newsletter





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  • 24Sep
    Internet Marketing Comments Off

    Evaluating the Response to Your Internet Marketing

    Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

    Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

    Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

    Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.
    Evaluating the Response to Your Internet Marketing





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  • 08Aug
    Affiliates Comments Off

    What’s LinkShare, And Do I Need To Use It?

    Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

    Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.

    In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

    If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

    Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

    Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

    LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

    LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

    To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

    As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

    It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

    LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
    Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

    So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

    For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

    Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.
     
    Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

    So you are faced with “take it or leave it” situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.
    What’s LinkShare, And Do I Need To Use It?





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