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  • 27Sep
    Internet Marketing Comments Off

    The Fine Line between Internet Marketing and Spam

    Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.  The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

    First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

    Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

    E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.
    The Fine Line between Internet Marketing and Spam





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  • 07Aug
    Affiliates Comments Off

    How To Incorporate Adsense Into Your Affiliate Marketing

    A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.

    Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products in your website; thereby, increasing your chance to earn a commission.

    The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

    Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

    What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

    Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

    Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

    In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

    Becoming an AdSense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

    Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!
    How To Incorporate Adsense Into Your Affiliate Marketing





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  • 26Jul
    SEO Basics Comments Off

    Say No To Illegal SEO Techniques

    Search engine optimization spamming, substantially increases the possibilities that a website or page will appear at the top of results on search engines for a certain keyword.

    Businesses that use illegal SEO techniques to control, raise and improve their search engine positions, are denying or removing the rights of ethical websites to be heard and seen.  Regrettably, there are still many individuals who believe that “illegal SEO techniques” do no harm.

    It is unethical and illegal for “spamming sites” to control search engines in order to gain high rankings in search engines at your website’s expense. You acquire your search engine position fairly so you deserve to be safeguarded from deceitful individuals who steal your visitors, publicity and income.

    Remember that any effort so as to deceive search engines to achieve higher rankings is regarded as “SEO spam”; under no circumstances should you implement such methods in your marketing campaigns.

    Never sacrifice your principles just so to reach your goals. There will be a great risk involved, such as your website can be penalized or worst, banned from top search engines and can stay banned for a long time.

    Unethical and illegal SEO techniques:

    1.  “Keyword stuffing”.  This means employing the use of the same or exact “keywords” in your “META tags” or anywhere in your content repeatedly.

    2.  Hidden links and text.  Search engines work by scanning pages for certain keywords which are submitted into a search request and display results where the exact keyword appears typically, on a “page”.

    Webmasters then insert some links or texts that are only readable by search engines but can not be seen by the human eye.  You can, for instance put a white link or text with the appropriate keywords unto a certain web page with also a white background.  Individuals can not detect it and will not even notice the difference; however “spiders” can read it and rank that site higher.

    3.  “Mirror websites” or “Sybil attack”.  These are several sites having identical contents but different “URL”, all linking to one another, constructed for a very cruel objective.

    4.  “Doorway pages”.  Normally, these are pages of poor quality constructed to rank highly particularly for one or even more selected keywords.  These do not affect your website visitors and only constructed for search engines.
    These pages can contain the exact content of other sites but generally exhibits only a link going to the main page with no “navigation menu”.  They can at times dwell on the very same, however typically on other business’ server.

    5.  Cloaking.  Delivers many different web pages for search engines and visitors. Webmasters construct their servers so that it can identify “IP addresses” of spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals.

    Cloaking can likewise redirect a web visitor to their home page.

    6.  “Link farms”.  Purposely to acquire link popularity, link farms are typically one page consisting of fifty up to one hundred or even more links to certain websites having no similarities with your website’s content.

    Search engine “spammers” are aware of the fact that their pages’ content are of poor quality and are useless to individuals that visit their site.

    The unethical and illegal websites prompted Google (Google page rank) as well as other top search engines in improving search technology that now has faster, better and advanced spam filters that can detect illegal techniques then ban such websites from search engines forever.

    Risks and dangers of Unethical and illegal SEO Techniques

    SEO spamming can, in reality bring about high rankings.  Do keep in mind however, that the effect is only temporary. Webmasters using illegal SEO techniques can benefit from their high search engine position for days, weeks, even months however once search engines discover webmasters using these illegal techniques, then they will be banned from search engine index for possibly a lifetime.

    Even if one is not banned for a lifetime, it is difficult to be “re-indexed”.  One may need to start over and purchase a new “domain name”.  So then before using any illegal SEO techniques, think wisely and weigh if you are prepared to put your entire internet business in jeopardy just for months of obtaining a high rank in search engines.





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