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  • 10Oct
    Viral Marketing Comments Off

    The Many Facets of Viral Marketing

    In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

    1.    E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

    2.    Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

    3.    Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

    4.    Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

    5.    Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

    6.    Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

    7.    Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
    The Many Facets of Viral Marketing





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  • 20Aug
    Web Traffic Comments Off

    Effectively Using Overture/Yahoo To Get Website Visitors

    Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

    To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

    Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

    Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

    Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

    For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

    While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

    You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

    Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

    With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

    It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.
    Effectively Using Overture/Yahoo To Get Website Visitors

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  • 05Aug
    Web Traffic Comments Off

    2 techniques on Web Traffic to Increase your profits

    There are times when a website owner is raring to ask the secrets of highly successful ecommerce owners on how they have made their business as big as it is.

    It is now a wonder why other sites make more money than the others. It is all a matter of taking the time to study the behavior and the trends in Internet marketing and web traffic.

    But the simple truth is, web traffic spells the amount of sales you get. The more people that comes in your “online store”, the higher the rate of potential sales will be.

    It doesn’t matter if you have a low conversion rate  from traffic to actual sales, as long as there is a huge number of web traffic, you will still be getting a good profit.

    For example, even if you only have a 10 percent conversion rate and you have about 3,000 people going in your site everyday, 10 percent of that would be 300 sales daily. That would be good already, especially if you are only a small or medium enterprise. A good number of web traffic is still the key.

    There are only two techniques on how to increase websites traffic of your site:

    •    First is, increase the number of new visitors that are viewing and visiting your website.

    •    Second is, convince your present visitors to view at more pages of your website.

    There are many methods to do those techniques. Each of them applicable in different sites, but generally its all about how the method is applied.

    Learning the best way on how to increase web site traffic can be very helpful. Taking the time to research, study and conceptualize your methods can make them more successful with less efforts. Plunging in right away without knowing the method by heart can just lead to more do-overs and frustration.

    What are the proper ways to increase website traffic?

    •    By increasing the number of new visitors viewing the websites.

    Attracting the people to view a certain websites is very hard to do. There are viewers who want to go to sophisticated and professionally developed website. There are also viewers who want to view a more informative website.

    Web designers must catch the attention of their visitors. It is also very important to know that a webpage must give the visitors the things they are looking for.

    At the present time, there are millions of websites in the internet. Each and every websites has it own characteristic and method to catch the interest of the visitors.

    A good web design must not put the visitors into trouble. The webpage must be user friendly. It should also be fast loading. If it takes too slow, the visitor may get irked and just leave.

    You should avoid getting your webpage into trouble. There are several rules that the web designer, owner and webmaster must follow in order to avoid any unethical form of SPAM.  As much as possible follow those rules.

    So, as an advice it would be great if you have a high quality webpage. If your web has those features, you surely will have good web traffic and most of all a nice profit.

    Last but not the least, use the present marketing strategies that are being offered. You don’t have to go full scale right away, this can cost a lot of money. Check out the free advertising strategies that can be done and learn about them,.

    By convincing your present visitors to view at more pages of your websites.

    The content of the webpage does counts. If the webpage has great content it is the best key to achieving your goal.

    The visitors will continue to view the webpage because of its great content. Not only that, if the visitors like the content of the site, they may purchase some of the products that the site is offering

    Another advantage is, visitors can make your website popular. Web visitors can also give some blogs to promote your website which can make your rank go up.

    Websites must contain a unique, entertaining, informational and original content. The content must be based upon the keyword phrases. As a rule, the keywords must be popular so that the search engine will easily detect the topic.

    There are many factors and elements that make up the procedure of creating great websites. Each factors and elements perform a main task so that the websites can compete for web traffic.
    2 techniques on Web Traffic to Increase your profits





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  • 05Aug
    Web Traffic Comments Off

    Making Web Traffic Grow through Articles

    The Internet is a highly viable business market. Most of the businesses depend on the Internet features and services available. These include ways of getting visitors and browsers on their site to gain more sales and profits.

    Perhaps this can be the most innovative element of business. There are websites that offers competitive means of access for traffic to flow into a website. As a result of these, web traffic grows tremendously for the particular site.

    As the flow of traffic increases, you get more potential customers and more sites would be willing to link up with you, further increasing potential sales. This could also lead you to be ranked high in search engine results. This is not a feat not just any site can claim.

    Not only that, getting on the top rank for the search engine can be very complicated. Luckily, there is an excess of website promotion method and techniques that the webmaster can choose to do to divert web traffic on their websites.

    There is a broad range of traffic building methods that can be use for optimizing web traffic. On the other hand, most of these methods have a required payment.

    However, there are also methods to enhance ways to boost websites and increase web traffic without paying any amount.

    Writing articles is one of the best techniques a webmasters can use. Articles can be very effective in promoting web popularity. It can also be the cheapest way to gather websites visitors.

    But, how can articles assist the websites in improving web traffic?  Here are the top reasons on why they are the popular choice for online business owners as a means of increasing web traffic.

    1.  Articles can get in touch with more people

    •    When the website has a nice and informative article, the site can share it to other sites. A lot of people will have a chance to read the articles and will eventually visit the same site via the resource box usually found after at the bottom of the article.

    •    Submitting an article to several websites will provide exposure especially for those newly established websites. It can also give the reader some clue about the websites and its features.

    •    There are some websites that finds some articles applicable to their own sites; it can also give link back which will advertise the website. Bear in mind that most people want to have more information online. Articles can give information.  It can also catch the visitors’ attention and may increase the benefit of exposure for a much higher web ranking and boost sales and profits.

    2. Articles can give a costless advertising and publicity

    •    By presenting some articles to other websites, it can also give a chance to publish the main websites without paying a large amount.

    •    Articles can improve the level of sales strike. If the articles are good in terms of information the readers can include the website in their link and in the resource box.

    •    Having a good impression on the website can increase its popularity. Articles can help in maintaining the level of purchase of visitors.

    3. Articles can increase high search engine status

    •    By having a newly created web page for the articles inside the website, it can optimize the status of the site in search engine results. Highly optimized web on search engine can promote an easy access for the visitors. Keywords strategically placed and mentioned in articles are what search engines are looking for.

    •    As soon as the articles have been uploaded to the new webpage, the search engine can detect the server easily. As a result of this, search engines will eventually increase the web ranking.

    4.    Articles can increase the popularity of a link

    •    Submitting articles can gain and establish link popularity in other sites. For example, if the writer had submitted an article to the other site, then that site will include the reciprocal links in order to promote the articles. It only means that the more the article is published, the website will also have more chance to gain popularity links.

    •    When the website picks the articles, the websites will automatically get a partner for the web link.

    •    Linking in the web is one of the best factors that affect the rankings in search engines. The article must be useful and appealing, in order to have more websites publish it.

    5. Optimized websites can improve ranking of search engines.

    •    Articles can improve the site in terms of keywords. Keywords in the articles can boost up the engine ranking in websites.

    •    On the other hand avoid abusing the keywords just to have a high-ranking website. Consider the articles that must be useful for the websites.

    Always remember that web traffic articles must be in good thought and standing. Articles can invite the visitors to often view the websites. The content of the websites reflects the personality of the Webmaster. It also shows the level of expertise the website has.
    Making Web Traffic Grow through Articles





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  • 05Aug
    Web Traffic Comments Off

    Double your Web Traffic in 4 Easy Ways

    The stiff competition in online businesses has left many websites struggling to stay alive. The need to have more browsers and visitors can not be stressed enough. Without them, there is really no point in continuing.

    Many have tried and failed to increase the number of their web traffic but it seems like a difficult task. Its not like in the real world where you can place a big banner outside your store claiming low prices and slashed off discounts.

    In the internet, you have to get yourself noticed among millions of websites through expensive and costly advertising. For small and medium businesses, this is not possible. They will just have to be contented with the web traffic they have now. They are also dependent on the conversion rate of each visitor as a potential customer.

    For instance, the webmaster has 10 to 12 percent of conversion interest and rate (3 sales for each 20 visitors), and he gets 100 web visitors each day. How much will he get? 15 sales a day, and that’s being generous already, but he can get more than that by increasing the web traffic procedure.

    To double the web traffic the webmaster must have a plan how to increase conversation rates per day but importantly, he must increase his web traffic flow.

    Most of the visitors choose the best and top rating sites in the world. If the website is attractive it can easily catch the attention of the visitors and web surfers.

    Here are the four great ways to optimize traffic in the website.

    •    Search engine does matter.

    Most of the websites focuses more on the traffic procedure in a traffic generating crack and on the rank in several search engines. From the very first day of an online business, the concentration must be on how to get on the top ten of search results. For most of the webmasters, the higher the rank of the websites the better the rates will be.

    A Webmasters’ primary concern is how to remain on top and what method to use. A majority of them rely on the traffic generating method of SEO or search engine optimization.

    Most of the time, the right step is to optimize the website somewhere in the middle of the results page. Staying on the top of search engine ranking can be very hard to do. Especially for new websites, search engine ranking is very vital.

    As an advice for the newly set-up website, their focus must be concentrated in a single part of the website. New websites should get a momentum to boost the traffic within few days with a little amount of effort.

    Web traffic from search engines is almost 100 percent free of charge. Once the websites rank very high, it would be very easy for the webmasters to promote high competency. Another thing, if the website has a high ranking in search engines the preservation can be very simple.

    The return of investment can easily get better if the web traffic works accurately.

    On the other side of the story, Web ranking can be very expensive. More than ever, a new established web site has the most expenditures. In addition, search engine rankings are also disreputably transitory because the web industry alone is a highly uncertain business enterprise.

    •    Promotion and marketing Method

    Conventional way of advertising is frequently out of reach. It is important for any successful growing business in particular. Other than that, the Internet has a “pay for every click advertising process”. Nowadays, the budget for Internet advertisement can cost a few dollars only.

    The website should get away from the conventional of advertising. Most of the traditional advertisements can cost hundreds of dollars and it is exceptionally difficult. Newly built websites must have an advertisement budget of less than 20 dollars.

    Advertising on web can contribute in web traffic. It is better to grab the opportunity for each advertising network.

    •    Recommendations from friends and relatives, Viral Marketing

    Webmasters must be concerned on how they can increase ranking through more word and mouth methods.  Viral marketing allows this to happen by using people other people trust to recommend their site.

    There are many techniques on how to improve websites by word and mouth traffic procedure. First is by freebies, promos and entertaining multimedia.

    Second technique is by sending several letterheads, business cards, advertisements and more to different search engines.

    Most of all, by participating in online forums, by this way the website can get more visitors by talking about their websites and by giving them information about the advantages and benefits this particular website can give.

    Have a good press publicity

    Press release can gain an extensive visibility and search engine rankings. But beware of the negative impact on the condition of publicity’s image.

    Also, try to get your sites good reviews from other sites who rank online businesses.

    There are many method and techniques how to generate and boost the web traffic in websites, comprehensive researching can also be helpful. Never give up, new methods and techniques keep coming out everyday. All you need to do is be on your guard and keep yourself updated.
    Double your Web Traffic in 4 Easy Ways





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  • 04Aug
    Web Traffic Comments Off

    Learn How to Increase your Web Traffic

    The Web traffic is a major part of a website. Websites are not able to function without it, as it is the amount of data and information received and sent by a website visitor. A website should have increased web traffic in order to survive. To increase the web traffic, a website should have many visitors.

    How are you going to increase the web traffic of your web site? If you are a web developer or ecommerce owner, increasing the amount of visitors in your website is of extreme importance. For you to gain many visitors, you need to use the following methods to learn more about increasing the traffic of your website.

    •    You only need to maintain a particular content of your website. Your website should contain all the information your visitors need. The information you should feed your reader must contain many links to your website. You also have to put quality content to give your visitors reason to come back.

    •    Have a regular distribution of newsletters. Newsletter serves as a reminder to your visitors that your website still exists. You should send newsletters especially to those who have subscribed but has failed to visit your site for a long time. Write and send newsletters on a regular basis. It can be monthly or weekly as long as the newsletter you will be sending to your subscribers is of quality and has convincing content.

    •    Make a forum or community posts. This will give you information to all the asked questions of your visitors. Not only that, it also answers all the questions of your visitors including yours. It also gives you information that you can add to your website. Get your self involved in the forum, and add your advertisements as well as your URL.

    •    You can run contests or promos that will encourage your visitors to log on to your website repeatedly. Promos and contests will catch the interest of your visitors. Make them go after your good prize; it will make them excited to win. You should make your visitors aware of your rules, like the most times that a visitor uses your website, the more chances of winning. This catchy promotion will absolutely increase the web traffic of your website.

    •    Invite good writers to your website. From writing your own web contents, you are sure to save money from it. However, there are things you need to master before you can write a quality article. By inviting writers with good reputation, your site will be a good hit to the visitors especially to the ones who appreciate good insightful literature. They are going to write quality articles that will make your visitors comeback to your website.

    •    You can also invite special personalities in your website. They can join the forum together with all your visitors. You can hold a special event where your visitors will be given a chance to chat with a prestigious personality. They are given special privilege to ask questions and chat with the special personality invited.

    •    Advertise your website through banners, text links, magazines, newspapers, media and offline advertisements. This is an invitation that should catch the attention. Make sure to make convincing advertisements. Aside from the mentioned above you can also try giving away free e-books or articles as well as classified ads.

    •    You can also give the top visitors free items or freebies. These items are given to the frequent visitors of your website. Pens, shirts, stress balls and many others that can be given with your website’s name and URL. This will be a good advertisement.

    To build a good website, you must build a good reputation. It is the most effective way to make your website famous. This is attained through writing emails and making good contents of your website. You can also write articles on other websites as long as you put a small resource box after your article. This will serve as the link to your website. With more articles you made, the more chance of getting more traffic in your website.

    You are able to get the major numbers of traffic in your website by using the following methods. If you want to earn money, you have to work for it, and you need to do lots of effort to attain effective and positive popularity of your website.
    Learn How to Increase your Web Traffic





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  • 04Aug
    Web Traffic Comments Off

    Increase Web Traffic through Articles

    Web sites are perfectly designed for people who love to read, browse, and search for a certain topic or subject.

    Articles have played a vital role in increasing web traffic in most sites. However, with the numerous articles, people do not actually spend their time reading the whole article. Most of them scan and skim over it.

    It has been found out that only sixteen percent of the readers and users read the article for research purposes and resource materials. Only a few people read the articles word for word.

    The remaining seventy nine percent of those who search for articles scan it. What they actually do is find interesting topics, paragraphs and sentences to use as resource. They look for good keywords, which can be used to generate other articles.

    The real essences of the articles are not appreciated as they are and the worst is that they use it for some purposes. However, this has been the trend especially in generating web traffic.

    However, there is an exclusion regarding this matter. Some tests have shown that readers and surfers have mostly viewed most of the articles that have been well written and well researched.

    Articles that have average content and form are often viewed for scanning purposes only. These types of articles are not mainly used as a resource.

    Most of the average written articles are easy to scan for keywords and are sometimes highlighted in a different color or font.

    Now, the question is, how will a reader consider an article informative and readable? What does it take, for an article to be considered important and resourceful?

    Here are some useful tips that you might want to consider in writing effective articles and increasing traffic to your site:

    Applying sub-headings can be meaningful. Keep in mind that these sub-headings should be more relative and more clever. Making it cute and catchy will drive the reader to read through your article. Keep it enjoyable and strive to get the attention of the readers.

    Using bullets is a smart way to attract readers and increase web traffic to your site. Articles with bullets or numbers are a lot more easier to read instead of lengthy paragraphs.

    Some of the readers may get bored by just looking at long and wordy articles. So, to make it more readable, keep it short and brief.

    It would be more pleasing if you use short and snappy bullets. Do not add twisting statements that will point to nowhere. Readers may not find your article pleasing.

    As much as possible, you should try to have one idea of subject for every paragraph that you are writing. Users are looking for a good and readable article, which will keep them hooked on to your articles. Your readers will take more time and interest in reading the whole content of your article.
    Your readers may go deep in reading your article if they find striking phrases and sentences at the beginning of each paragraph. Try to come up with phrases that are worthy to be given attention.

    Credibility is considered one important key in making your article effective and stunning. Having a good web traffic for your site can be possible if your content stands out among the hundreds and thousands of web sites competing.

    We all know that the web service is the ideal way to get information for a specific topic. If your article is good, try enhancing it with the use of graphic designs. It will give a stronger attention and can show proof that your site is of good quality.

    Now with all the articles that you have read so far, you might have encountered an article that contains implied promotions concerning their products and services. Most of them will claim that their products and services are top-rated than any other product in the world.

    It is up to you to decide whether to boast your services and products or not.

    What is important is that you get the attention of your readers and keep them still in reading your articles to get the real thought.

    Increasing web traffic will always go for having unique, original articles that are worth your time.
    Increase Web Traffic through Articles





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  • 03Aug
    Web Traffic Comments Off

    Web Traffic – Tips on how to generate it free

    You will notice that even the finest optimized site, which has the best sales page, will not gain an extra penny without increasing web traffic.

    There are numerous ways to increase web traffic and most of the webmasters have tried everything to make it to the top.

    Although these ways are known to generate traffic and help increase income, most of them will cost you money without a complete guarantee that you will profit from it once you have spent your cash over it.

    On the other hand, there are still many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

    Exchanging links to other sites is a good strategy to generate web traffic. If you carefully study the performance of top ranking sites on the different search engines, you will get numerous links.

    However, you should make sure that all sites that you make links with operate with a relative or similar niche. It is important that the links have relevance to the theme of your site.

    Now if you share a common subject, you can get more hopes of getting good web traffic and your site will have a recommendation by the sites they are on.

    Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site.

    You have probably read an article in the Internet. Most of the sites are open for submission of articles and directories, newsletters, and many more. Most of these sites offer those services free.

    If you have a little tight budget, this will be a good alternative and you can start submitting your own articles. If you want to save more, you can write your articles if you can so you will not pay for them.

    Although you can find many freelance writers that charge small fees, it is still advisable to write your own articles because you know your site very well. If you can, why not give it a try?

    Writing and posting articles is an effective strategy to increase web traffic. However, in writing articles, the content must match with the theme of your site. You need to write about something that you are familiar with.

    If you come up with friendly and readable articles, more visitors will get interested in reading them. As much as possible, you can give tips and advices, which you have learned from your experiences. This will attract the reader’s attention, which can thereby increase web traffic.

    After every article, you must include a resource box. You can also include a short and brief biography about yourself. It is also necessary to include the URL of your website for it to make sense and add traffic to your site.

    Traffic exchanges are another form of link exchange in which the members of a certain traffic exchange can view each other’s pages by simply surfing.

    Each time your page is viewed, you gain a certain credit so the more pages you view other’s site, the more chances of your site will be viewed in return, thus giving you more credits and higher chances to increase web traffic.

    However, traffic from these exchanges is not well targeted and it may not possibly produce a lot of sales but it can rather be used to effectively capture names for your subscriber list.

    Anther good and smart way to increase web traffic is by having your own newsletter. The more subscribers you get, the more chances of increasing web traffic is achieved.

    This may sound tiring because the more subscribers you have, the more you need to come up with unique and creative articles to distribute to them. This is the time that you need writers to write bunches of articles.

    The last good option to increase web traffic is having online forums. You can think of good subjects so that a lot of people will get interested. With a good subject, expect your members to be frequently logging into your site and you can get the web traffic that you have been dreaming of.
    Web Traffic – Tips on how to generate it free





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  • 03Aug
    Web Traffic Comments Off

    All you need to Know about Web Traffic Control

    The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.

    Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.

    Limited Access

    Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.

    Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.

    In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.

    Increasing Web Traffic

    Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.

    One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.

    The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.

    Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.

    Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.

    Paid Advertisement

    There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:

    •    Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
    •    Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.

    Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.

    Traffic Overload

    Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.

    Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.

    It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.

    A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.

    Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.

    There are also sites supported by large companies running such have also caught their own servers over popularity.

    It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.
    All you need to Know about Web Traffic Control





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  • 03Aug
    Web Traffic Comments Off

    Measuring Web Traffic for an Effective Site
    Thousands of data are sent and received by users in the Internet every second. Just imagine how web developers manage to handle such large volume of data (with different genre such as music files, PDF, and others). Most of these are data that potential customers are looking for. If you can find the people who are looking for data or information related to your site, you can direct them to your site and increase your web traffic.

    The more traffic you get, the better it ius for your site to become successful and profitable.

    How can you determine the traffic that flows from a variety of websites? One parameter is by the number of visitors and the number of pages that they view. The website moderator supervises both incoming and outgoing traffic to determine which parts or mostly visitors view pages of it.

    Let us say for instance, you have accessed the webpage of a certain site. Maybe you will notice that there is a certain figure in the page that says, “Welcome! You are the 999,999th visitor in this site.” That is one way the site is determining the traffic in that certain page.

    The gathered data in web traffic monitoring help configure sites and increase its security system against viruses and hackers.

    Measuring Web Traffic

    Creating a website is costly. You need to hire web designers for that matter. In return, your site must be popular among web users so that it can gain advertisers and promoters. Thus, it creates an income on your part.

    By measuring and analyzing your web sites, web traffic you will see if your site is popularly viewed. However, how is this done?

    Traffic around your site is analyzed by viewing the traffic statistics found in the web server record file. It is an automatically generated list of all the pages served.

    This is how it works: A hit is produced when any file is served. The web page itself is considered a file. Images are considered as files, too. Thus, if a certain page has five images, it could generate six hits.

    Sometimes, web traffic is measured by packet sniffing. Usually a software program can interrupt and monitor traffic passing over a digital network.

    As data passes back and forth over the network, the sniffer captures each packet and eventually deciphers and examines its content according to the appropriate specifications. All the data that the sniffer captured is recorded and included in the web traffic analysis.

    The following information is often gathered when supervising web traffic:

    • The quantity of web visitors
    • The average number of page views per visitor. It will indicate that he is going deep inside that particular site possibly because he finds the information useful.
    • Average visit duration- the total length of a user’s visit
    • Average page duration- the length of time the page is viewed for
    • Busy times- the most popular visiting time of the site. It can be used to decide when is the best time to put advertisement and the most ideal to make some maintenance.
    • The most popular pages
    • Most requested entry pages viewed
    • Most requested exit pages would determine bad pages, broken links, or exit pages that may have a popular external link.
    • The top paths or the sequence of pages viewed by visitors from their entry and exit to the site. It identifies which paths he is using to browse the site.
    • The external links to determine which sites are creating the most traffic for a particular page.

    Once the data had been gathered, web planners will now use it as reference on how to improve that particular site. Sometimes, there are problems that may arise from huge quantity of visitors browsing the same site on the same time.

    From the gathered traffic data, they will now plan some site structuring to accommodate larger volumes of users accessing the site.

    Web traffic is an important factor considered when creating a website. Your site will gain popularity to web users if it is easy to access. In addition, fast exchange of information is one of the vital characteristics of an effective website.
    Measuring Web Traffic for an Effective Site





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