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  • 04Aug
    Web Traffic Comments Off

    Increase Web Traffic through Articles

    Web sites are perfectly designed for people who love to read, browse, and search for a certain topic or subject.

    Articles have played a vital role in increasing web traffic in most sites. However, with the numerous articles, people do not actually spend their time reading the whole article. Most of them scan and skim over it.

    It has been found out that only sixteen percent of the readers and users read the article for research purposes and resource materials. Only a few people read the articles word for word.

    The remaining seventy nine percent of those who search for articles scan it. What they actually do is find interesting topics, paragraphs and sentences to use as resource. They look for good keywords, which can be used to generate other articles.

    The real essences of the articles are not appreciated as they are and the worst is that they use it for some purposes. However, this has been the trend especially in generating web traffic.

    However, there is an exclusion regarding this matter. Some tests have shown that readers and surfers have mostly viewed most of the articles that have been well written and well researched.

    Articles that have average content and form are often viewed for scanning purposes only. These types of articles are not mainly used as a resource.

    Most of the average written articles are easy to scan for keywords and are sometimes highlighted in a different color or font.

    Now, the question is, how will a reader consider an article informative and readable? What does it take, for an article to be considered important and resourceful?

    Here are some useful tips that you might want to consider in writing effective articles and increasing traffic to your site:

    Applying sub-headings can be meaningful. Keep in mind that these sub-headings should be more relative and more clever. Making it cute and catchy will drive the reader to read through your article. Keep it enjoyable and strive to get the attention of the readers.

    Using bullets is a smart way to attract readers and increase web traffic to your site. Articles with bullets or numbers are a lot more easier to read instead of lengthy paragraphs.

    Some of the readers may get bored by just looking at long and wordy articles. So, to make it more readable, keep it short and brief.

    It would be more pleasing if you use short and snappy bullets. Do not add twisting statements that will point to nowhere. Readers may not find your article pleasing.

    As much as possible, you should try to have one idea of subject for every paragraph that you are writing. Users are looking for a good and readable article, which will keep them hooked on to your articles. Your readers will take more time and interest in reading the whole content of your article.
    Your readers may go deep in reading your article if they find striking phrases and sentences at the beginning of each paragraph. Try to come up with phrases that are worthy to be given attention.

    Credibility is considered one important key in making your article effective and stunning. Having a good web traffic for your site can be possible if your content stands out among the hundreds and thousands of web sites competing.

    We all know that the web service is the ideal way to get information for a specific topic. If your article is good, try enhancing it with the use of graphic designs. It will give a stronger attention and can show proof that your site is of good quality.

    Now with all the articles that you have read so far, you might have encountered an article that contains implied promotions concerning their products and services. Most of them will claim that their products and services are top-rated than any other product in the world.

    It is up to you to decide whether to boast your services and products or not.

    What is important is that you get the attention of your readers and keep them still in reading your articles to get the real thought.

    Increasing web traffic will always go for having unique, original articles that are worth your time.
    Increase Web Traffic through Articles





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  • 01Aug
    Web Site Usability Comments Off

    Well-designed Headings to Improve Usability of Website

    When people go online in order to seek information, they usually end up utilizing means in order to best find the content they are looking for. At the end of the day, when they are able to determine if a web page contains the information they are looking for, they become better equipped in searching, deciphering, and even choosing the information they want to access at any given point, but particularly through search engines.

    Headings play a particularly important role when it comes to finding information online, and secondly, facilitating the use of the website within which the content or information desired is to be found. It can be illustrated in two-fold scenarios, one before the website is found, and one when the user is already within the website.

    Headings in hypertext protocol or HTML are a group of text rich with content, usually composed of primary keywords that give a clue or idea about the content of the website. In general terms, a heading is a line or hierarchical label that informs the users as to the content of the website, alongside pertinent information as regards the nature of this content.

    When it comes to searching for particular websites, headings play a pivotal role in having the page show up at all in the results of any search engine query. Search engines, when they ‘crawl’ through the Internet looking for relevant information and related websites, usually put into consideration the heading. Headings are so important here that in order to search engine optimize one’s website, many believe that it must then contain major keywords that truly characterize the content of the page.

    Moreover, aside from the HTML content rich code headings, it’s also important to put primacy upon the heading that is present within the main text body displayed on the website. This is the huge hierarchical label or title that gives the readers an idea of what is contained in the page.

    In search engine results, these in-text headings are extremely important because they are what most search engines use in order to label each individual link derived from the search. This then can then determine if the user will find the heading relevant enough to the search he or she is looking for. By providing an efficient heading, one is already providing a great convenience to the user by making the website readily accessible and usable.

    More importantly, once the user is already within the realms of the website, headings in particular guide them as they explore its complete contents. When the heading reflects effectively the very content of a single page, the website as a whole is made more usable as no page is designed to mislead the user into thinking the information he or she is looking for is within that page.

    Another great function of headings in a website that may be used to subdivide various information contained in them is that it facilitates the scanning through of information of users in a page. As it is, users are oftentimes not interested on the content found in its entirety in a page, but only a particular part of it. By allowing them to be guided by headings, websites become more usable, friendly, and convenient for all its users.

    Moreover, it gives users a general idea about the hierarchical structure of the website and how information is organized. The flow of this information, and the understanding of the users of this particular flow, is of importance to users as this could very well determine their understanding of the concepts explored in the information presented.

    Headings also imply that when users scan for information they need selectively, they may pick out particular portions of the text in between headings without necessarily compromising understandability and being taken out of context.

    The most convenient use of headings is when text-heavy pages utilize a small portion of table of contents at the top of the page, where the information is subdivided into their respective headings. In this way, users are already able to have a general understanding of what the website contains in a direct and straightforward manner. Thus, if the table of contents is also link-activated, it will allow for them to skip only to the information they need.

    At the end of the day, headings improve a website’s usability by simplifying information made available to users and organizing them into a format most convenient. It allows for users to first, find the information they need through a search engine, and once within the website, determine and scan through the text easily in order to find the information they need in a short time and with very little trouble.

    Well-designed Headings to Improve Usability of Website





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  • 30Jul
    Web Site Usability Comments Off

    Information on Websites: Moving Around, Saying a Lot, and Remembering More

    Arranging information in a website is hardly different from laying out furniture in a house. As much as you would group different kinds of furniture together in certain rooms, so would you group different kinds of information in certain pages.

    If you’re just starting out in building your own website, then this is a useful metaphor for you when it comes to positioning information effectively in your website and avoiding a confusing, unorganized mess.

    Grouping information together
    Beds, dressers and closets belong in a bedroom; kitchen appliances, cupboards and pantry shelves belong in the kitchen – you get the idea, right?

    The idea is to categorize information. You don’t want to be hopping from one page to another and back again to get a coherent set of information. You’d want them all conveniently contained in one page.

    So for example, if you sell items on your website, group these into one page. (Of course if you have a lot of items to sell, categorize them into the different kinds of products as well).

    If you maintain a website about your family or an association you’re part of, group pertinent information together. It probably won’t be helpful if you lump the family tree with the photo albums and the contact information all in one single page. That’d make for one very cluttered site.

    Typical websites have major headings or categories, which are:

    • - Home (also called index) page
    • - About Me / Us page
    • - Resources page
    • - Contact page

    A Home page should contain information that answers the question “What is this website about?” It should also display the other categories so a visitor can easily access them.

    The About Me / Us page holds information about the person or organization who owns the website. Some websites don’t have these, but it adds to reliability and attachment to the site when visitors are allowed information that lets them know more about the site’s owner.

    The Resources page holds useful and practical information for the visitor. Some resource pages also contain trivia and games, which many visitors enjoy. The resources page is usually the page that gets updated the most as resources are added or renewed. Updates on this page is usually the main reason a visitor comes back to surf the site again.

    A contact page is usually the last page to be viewed by visitor when accessing a site. It is usually done only when the visitor wishes to directly communicate with the website’s administrator and / or owner. While the information for this could have been included in the About Us page, a Contact page makes this getting information easier for the visitor. And ease in accessing information is an important factor in good website design.

    Laying Them All Out
    Now that you’ve got your categories and the information ready, now is the time to lay the information out on each page.

    First of all, it is highly recommended that you maintain a uniform layout for all your website’s major pages. This is to help the visitor orient himself quickly to your site navigate easily.

    For example, if you locate the major headings of your website at the top area of your Home page, it is best that you do the same for all the rest of the pages. Getting a different layout for each page tends to confuse the visitor.

    Hot Spots, Weak Spots
    With a uniform layout, now it’s time to begin prioritizing information. As it is with a room, a web page has choice focal points and weak spots. You should identify these areas on your web pages and lay out the information accordingly in degrees of priority.

    Even with animation and graphics, the main medium of the Internet is still text. Since this is so, applying the principles of reading when laying out information on your website will make it so that viewing each page is easy and effective.

    The English language is written (and therefore, also read) from left to right, top to bottom. The website visitor will skim the pages in this general pattern. So the information you consider the most important should ideally be located at the top left area of your web page.

    Of course, the information may not necessarily be text as it could very well be a picture. But rest assured, what will be located in the top left will get the first and therefore, freshest attention from the visitor. It would do well to present your core message in this area.

    Other information follows as the progression from left to right, top to bottom continues. However, despite this pattern, a visitor is capable to digressing from such a pattern. In fact, next to the top left area, a visitor tends to notice the left and right margins of a page. Usually, links to other pages are located in the left side of the page, while pictures or advertisements are located at the right.

    The center can either become the weakest or strongest area of a page, depending on how the other elements are laid out.

    It becomes weak when the body is uniform all throughout (as one continuous block of text or pictures). However, if the body is strategically broken up, the center of the page becomes a prime focal point and therefore may rank as the most important area next to, if not higher than, the top left area of a web page.

    While it is possible to have an endless length for a web page, it is highly discouraged. It is much preferred to have several short pages that are concise with easily seen information, rather than to have a few long ones that are crammed with text and pictures.

    As you layout the information you wish to share on your website, keep in mind convenience and practicality as would in laying out tables and chairs in a room. You will soon find that you have come up with a website that is not only informative, but memorable as well, because of how well you laid it out.
    Information on Websites: Moving Around, Saying a Lot, and Remembering More





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Copywriting For SEO Without Losing Readability

    Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles. While SEO copywriting not exceedingly hard, writing for search engines is more complex than that.

    “Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.

    “SEO Copywriting” generally optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings.

    Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of “SEO copywriting”.  And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content.

    Simply put, your site’s content must follow good marketing standards, having great interaction with your visitors because excellent “SEO copywriting” acknowledges the fact that humans make the purchasing decisions and not “spiders”.

    It is recommended that your content comprises of about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.

    A good quality and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.

    Always remember that internet surfers do not “read” all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scannable.

    When a prospect visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.

    Here are a few guidelines on writing good quality SEO content:

    1.  Understand and determine your “key phrases” before you begin writing.  Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the “key phrases”, then you are able to construct a complete and flowing stream of ideas.

    2.  Know who your target audiences are.  You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs.

    Your content should offer a solution to their problems and you need to first identify that problem before you can determine a solution.

    3.  Incorporate your “key phrases” in the headlines.  Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect.

    When you make headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the “HTML encryption for your title. When you make bold headlines and incorporating them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention.

    4.  Scatter or distribute properly your “key phrases” all throughout the body of your article.  To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article.

    There is what is called a “3 percent guideline” which states that 3 percent of the words in your article must be “keywords”. You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the “3 percent guideline.”

    Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content. SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing.

    There is more to web copywriting than merely writing well. Keep this in mind:  Effective web copywriting and keywords “search engine optimization” mean the same thing.
    Search Engine Copywriting For SEO Without Losing Readability





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  • 26Jul
    SEO Basics Comments Off

    How to seo your web page

    For a commercial webpage to prosper in a search engine string search and come out on top, the page has to essentially be “prepared” to be detected and well-received by the search engine algorithm.

    Because of the high amount of browsers visiting search engines such as Google and Yahoo, a new form of process was developed to make full use of the pros and avoid the cons of the algorithms used by the search engine companies. This process of preparation is called Search engine optimization (SEO).

    As the amount of information grows exponentially, search engines will play a more vital role in keeping order in the World Wide Web. This has encouraged increasing numbers of people with something to look for to rely on search engines more. It simply is now a fact that you can find information faster if you use a search engine.

    Because of this companies looking to attract more traffic to their sites would pay for valuable ad space within search results sent by the search engines to browsers. Because browsers are more often than not set on getting information about something, placing an ad that totally dovetails with what they’re looking for makes it easy for the advertiser to make a sale.

    What search engine optimizers do then, is to make every effort to make the site considered highly relevant and show up in the top ten listing of their respective search strings. The usual method of SEO is to improve content, and dynamically expand the site with even more relevant data.

    Unfortunately, unscrupulous SEO’s have also devised ways to cheat the algorithms of search engine to keep themselves on top with low quality or even misleading content. Google, Yahoo and other search engines have fought back by using even more complex algorithms to filter the junk and garbage out of their engines.

    To properly optimize a web page, please follow the following steps:

    1.    Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy worksmanship and create unnecessary strain in the browser looking for relevant data.

    2.    Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

    3.    It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is unwieldy and has bad grammar. Most browsers pass over unprofessional sites with poor copy.

    4.    Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

    Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets, Links.
    High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

    Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

    In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

    Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Depending on further technological considerations, search engines may consider other languages like Javascript and such. Currently, the spiders will just consider them clutter.

    Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.
    How to seo your web page





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