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  • 02Aug
    Web Traffic Comments Off

    The vital factors of website traffic analysis

    An analysis of website traffic may be difficult but they will prove to be of more valuable to you.

    But before you start your analysis, you first have to understand how to interpret the data being presented.

    Many web hosting companies can give you with basic web traffic information that you have to understand and make use of. But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your particular business and website.

    These statistics are probably the most precise assessment of how your website is thriving. Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make.

    What you need to understand is how your visitors are doing once they visited your site. This is how you can accurately distinguish if your site is effective or not.

    Differentiate hits from quality website traffic.

    Hits. This is basically the number of requests taken in by the server. If you think that a hit is equals to the number of graphics per page, then you are thinking wrong.

    These hits are not really effective tools in analyzing website traffic.

    Your interpretation would be more accurate once you see the number of visitors that are coming in your website. On the same note. Your analysis will be more precise once you have achieved a great number of website traffic.

    But once you are not getting large numbers of website visitors, the more your analysis will be misinterpreted.

    The purpose of website traffic analysis.

    The main purpose of the statistics is to work out how well or how badly your site is working for your visitors. An ideal ways of trying of knowing is to find out the time your visitor spends on your site.

    If they stayed for a only a short period of time, assume that there is a problem there somewhere. Now your goal is to find out what that problem is. You have to know why your visitors did not stay long to check out your site. What made them left hastily?

    Keywords.

    This is one thing to be considered. Maybe the keywords that you have used in the search engines are getting you not the targeted visitors that you wanted. Or it may be what is in your site. Maybe what the visitors have seen have turned them off so fast they choose to leave. This could be the graphics, fonts or any other visible aspects that you have used in your site.

    Keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy what you have to offer. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

    Try to get to the bottom of this problem. When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again. You can test your new findings and see if they have resulted well. Are your visitors staying for some time now?

    This is where website traffic analysis will help you the most. Sometimes, you get to believe that you have a page that is doing well. But then, you noticed that your visitors do not find it so.

    You can try and make changes to that page. Take the links, for example. Make them more visible and more catching so your visitors have more tendency to click on that. You could also make an improvement on your page. Remove clutters. Visitors do not want to feel claustrophobic. Make your page accessible for them.

    When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your major products and services on that specific page.

    As you have noticed, website traffic analysis can give out essential information about how well or how poor your site is performing.  This is a crucial factor that any online business will not do without if they want to maintain the effectiveness of their site.
    The vital factors of website traffic analysis





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  • 26Jul
    SEO Basics Comments Off

    SEO Technique: Link-building

    With many businesses engaging in advertising wars in order to win over the majority of the Internet’s viable market, it’s easy to deduce the intensity of the competition. After all, the Internet and its network of information grow exponentially by the minute, while the increase in the number of users more or less takes a little slower.

    Some businesses employ paid advertising on major commercial portals in the Internet, in hopes that the traffic generated by these pages will eventually flow into their own company website. Others make use of the ingenious pay-per-click (PPC) system, which virtually requires no start-up cost on the part of the advertiser. He or she only pays for the amount of traffic that he or she generates through the public’s accessing his or her website through that particular link; no payment is made at the initial ad placement in various media.

    These two means of advertising are aimed towards trying to be greatly accessible to a potential viable consumer market, because only then can profit be possibly made.  These two methods of advertising, however, gain greater ground because they have the capacity to push up a website’s ranking in the query results in search engines.

    Query results in search engines, or the matches found by a search engine to the keywords entered by the user, are important because of the fact that these are the most effective tools through which users try to access information on the Internet. The volume of information existent on various topics is simply overwhelming, which is the reason why people make use of search engines to do for them the dirty work of going through Internet clutter and give them results ranked on the basis of relevance to what they are exactly looking for.

    PPCs also increase the probability of finding the website ranked higher. Google Adwords, for instance, already creates an innate ranking system within their advertising system, so that even in prioritizing which advertisements are published in a particular page, the ones with greater relevance is made accessible to the public.

    Another technique by which to hike up rankings is by providing quality information that is both highly relevant and targeted towards a particular set of keywords pre-determined by the website. With careful market study and a study of consumer behavior, businesses can study just what keywords yield traffic, and subsequently shape their business website in order to best address the demand.

    However, with the Internet being as competitive as it is, it is not enough to employ just one of the many methods to increase traffic. Another means that has been acclaimed in truly delivering increased traffic into the website within the framework of SEO is link-building. Link-building is the process through which one website is advertised in another website dealing with a similar field of interest. Usually, an exchange of links can happen, which can provide mutual benefits to both businesses.

    Link-building, and being in productive link exchanges, can make or break a SEO campaign to optimize the search engine. It requires a degree of experience and loads of interactive communication in order to make sure that the link does end up published in another website. When this does happen, one’s website can already appear on the search engine more than once—the first is the direct page of the website containing it; the rest are outside access points from links by other pages.

    This can be done first, by creating the impression of expertise in a particular field. By creating this impression both among colleagues and clients, the website becomes respected. Moreover, this can create a level of marketability on the part of the website, which will give people an easier time to trust the content of the pages. In effect, it becomes easier to build links with another website who may wish to be affiliated to the image and reputation built by the business.

    Another way to do this is by soliciting the help of affiliate web pages. Businesses try to make affiliates by constantly reviewing products, articles, and services offered by other companies on their websites that could serve to complement the service or products to their own. This gives the other company greater impetus to provide links to the business because after all, it features their product. This also results in mutual referral, especially in the case of two complementary products.

    Integral to the decision of building links with websites is the determination of the suitability of a particular website to become a link partner. Emphasis is placed on decent linking partners that more or less practice the same brand of ethical SEO as one’s own. Moreover, targeting possible link partners who actually will be amenable to the idea of exchanging links is very important. By targeting invitations for link-building, the business gets a better opportunity to actually gain real link partners who will eventually link the business to their website.

    Relevance, congruence, and even similar reputability are just some factors that can make link-building campaigns more effective. With effective links, a business’s search engine appearance is maximized and magnified.





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