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  • 03Aug
    Web Traffic Comments Off

    Website traffic boosters you need to know about

    It is said that there are two factors that are proven to boost your Internet marketing by giving you as urge of website traffic. These three factors are content, targeted traffic and high conversion rate.

    Creating quality content for websites can be quite simple. As long as you know the steps to use and how to link them to your site, then this will prove to be a difficult problem for you.

    Getting targeted traffic requires a little word. But by using your contents, you will be able to do this easily.

    Higher conversion rate will soon follow are you got both content and traffic to your site. Quality content can bring targeted website traffic. And with the targeted traffic comes the high conversion rate for you and your website.

    Of all the three factors, you will notice that getting targeted traffic is the one not easily attained.

    The bulk of you effort should be with getting pertinent inbound link and publishing your free articles on websites around the Internet.
    The quantity of traffic driven by inbound link and article is less than that driven by search engine or directory. However, targeted traffic is easier to be converted. That is why it is better to put more time in getting inbound link and writing articles.

    One of the more crucial component of online marketing is to understand your website traffic’s combination.  It can tell you what your customers want, what they do at websites they visit and the actions they want done.

    If you have a deeper understanding of what you are creating, you will be able to make some good tactical and advertising decisions. This is not only for your website for for your whole business as well.

    Along with the three essential factors of website traffic marketing, there are other important factors you should consider.

    The most and the least visited pages.

    The different pages of websites are made for a reason. But then, you cannot expect them to work in the very same way. There will always be the more popular and the least favorite ones.

    The popular ones should give you an idea what to offer more. While the least visited ones should be reviewed and given much emphasis. Figure out what that page is missing and what you can do to change it.

    Statistics.

    All hits should be recorded once a visitor comes into your site and clicks on an image or text. Using this, you can tell the time spent per visit and if your site have somehow hled their interest.

    When you see that you are getting a lot of website traffic but the time spent on your site is not even more than a minute, this is something you should look over. There might be something wrong with your site.

    Main entry and exit pages.

    These are huge reminders that not all your visitors arrive through your home page, so you need absolute navigation on every entry point to your site.

    If people are leaving from pages that you do not want them to, maybe you must have stronger calls to action in those areas.

    URL referral.

    This should tell you what search engines are giving you traffic. This will also tell which of your marketing and linking strategies are running.

    You are also able to tell which sites have links to you that you do not know about. Overall, this is a great way for you to send out appreciation notes to them.

    The search for keywords and phrases.

    When your site is listed on the search engines, they will tell you what the hot searches are for your type of business. Pay close attention to this because some of what they have to say might surprise you. You already may be popular in the search engines but you do not have any idea that you are.

    Knowing about these things will also be relevant for future references.

    To be able to maintain the website traffic that you are getting, you have to also maintain the time and work needed on your part. Once you get in the flow of things, you will not find it difficult anymore. All you need is enough knowledge and patience.
    Website traffic boosters you need to know about





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  • 26Jul
    SEO Basics Comments Off

    Search Engine Copywriting For SEO Without Losing Readability

    Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles. While SEO copywriting not exceedingly hard, writing for search engines is more complex than that.

    “Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.

    “SEO Copywriting” generally optimizes and enhances other on-page components for search terms being targeted, namely the title, the description and likewise keywords tags, alt text and headings.

    Search engines require and look for authentic content pages, rather than additional pages which are designed solely for attaining high rankings; this then, is the concept of “SEO copywriting”.  And for this reason, search engines may not likely consider SEO pages with undesirable copywriting content.

    Simply put, your site’s content must follow good marketing standards, having great interaction with your visitors because excellent “SEO copywriting” acknowledges the fact that humans make the purchasing decisions and not “spiders”.

    It is recommended that your content comprises of about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text as well as in other on-page components.

    A good quality and informative copywriting content indeed is the very foundation for a website to be successful. A good content and excellent website setup will direct your visitors to what exactly they desire while collecting or inquiring for information in your website. A well developed and constructed content page really is important for powerful website content and can take a huge bound in your keyword ranking approach.

    Always remember that internet surfers do not “read” all the time your content, but rather, their tendency is just to scan through the page, searching for prominent and attractive sentences and words. Meaning that for you to magnetize your visitors, you need to write not only convincing and captivating content, but also scannable.

    When a prospect visits your site searching for a service or product, it can be due to fact that they find your information educational and helpful; thus it actually depends on the quality of your content and what type of information that you supply your visitors that determines whether they stay or leave your website. A content rich in keywords will leave an enduring impression for your SEO campaign.

    Here are a few guidelines on writing good quality SEO content:

    1.  Understand and determine your “key phrases” before you begin writing.  Returning and then editing an already existing copy so to reach higher keyword concentration can be a difficult task which often results in fragmented sentences, complicated statements and a copy that is stiff sounding. If you already know the “key phrases”, then you are able to construct a complete and flowing stream of ideas.

    2.  Know who your target audiences are.  You need to determine your target clients before writing your content, so that you can address them properly. You can not write a good quality, informative and persuading content without knowing your visitors requirements, problems and needs.

    Your content should offer a solution to their problems and you need to first identify that problem before you can determine a solution.

    3.  Incorporate your “key phrases” in the headlines.  Almost all search engines believe that a headline is a significant part of your copy which means that the text that comprises the headlines bears additional effect.

    When you make headlines, be certain to construct them so that they also carry the keyword that you have used in your content. Also take note of the “HTML encryption for your title. When you make bold headlines and incorporating them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention.

    4.  Scatter or distribute properly your “key phrases” all throughout the body of your article.  To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your article.

    There is what is called a “3 percent guideline” which states that 3 percent of the words in your article must be “keywords”. You should take note however, that this is only a guideline; do not ruin a good article just so to achieve the three percent guideline by insisting on the keywords in sentences where it does not fit just so to achieve the “3 percent guideline.”

    Just remember that a literature form of writing is not what is required in SEO copywriting; it just makes a poor web content. SEO copywriting demands that you specifically need to write for the internet, something that is very much different from a literature or storybook style of writing.

    There is more to web copywriting than merely writing well. Keep this in mind:  Effective web copywriting and keywords “search engine optimization” mean the same thing.
    Search Engine Copywriting For SEO Without Losing Readability





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