Forex Affiliate

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  • 08Oct
    Viral Marketing Comments Off

    B2B Marketers Do It, Too

    They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

    1.    The product or service has to add value for the sender, as well as, the receiver.

    2.    The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

    3.    The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

    4.    The vest viral marketing campaigns use existing networks to move the message along.

    The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

    Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

    To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

    If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.
    B2B Marketers Do It, Too





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  • 26Jul
    SEO Basics Comments Off

    Do-it-yourself SEO Techniques

    A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

    With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

    Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

    Some companies employ the services of establishments or individuals who deal with search engine optimization.

    This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

    Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

    This would mainly require keyword density which would result to more traffic going to your web site.

    In effect, you will have an added clientele and this should lead more business your way.

    If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

    1. Take a lot of time with developing your web site’s content.

    For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

    Make it brief and concise, yet informative.

    You might see that Internet users do not actually read a web site’s content word-for-word.

    They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

    Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

    2. Make the overall design user friendly.

    In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

    Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

    For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

    3. Vary the keyword for each individual web page.

    Think of every possible keywords or phrases that will apply to your products and services.

    Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

    4. Make sure that your hyper links are visible, accessible and informative.

    Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

    5. Learn how to lead traffic to your site.

    Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

    Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

    Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

    Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

    All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

    With the proper research, creativity and enough knowledge, you can definitely optimize your web site and yield very promising results for your business.
    Do it yourself SEO Techniques





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  • 26Jul
    SEO Basics Comments Off

    Basics of SEO

    Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.

    Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.

    Any web developer worth his salt should know about search engine optimization or SEO.

    This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.

    Thus, your web site need to be “found” when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.

    Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.

    You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.

    Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:

    1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.

    It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.

    2. Know who your target audience is and aim for them.

    If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.

    As soon as the user hits the Enter button or clicks on ‘Search’, then the person will be lead to your web site.

    Make sure that your target market will get ‘hooked’ on your web site. Once the search engines show the link to your web site, their job is done.

    What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.

    When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.

    Also, you can somehow link their interests to your products and services.

    3. Search for the right keyword.

    You should be  creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.

    Google and Yahoo offer some tools and tips on how you can come up with keywords  that will yield results.

    Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.

    4. Consider your target market when designing your web site.

    The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and  font style and size.

    Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.

    It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.

    There should also be various ways to browse through your web site, to fit each user.

    A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.

    5. Concentrate on the web site content.

    Regularly update the content of your web site so that old and new users can find something new when browsing through your site.

    Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.

    Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.

    It helps a lot to pay attention to detail, too.

    Finally, keeping your web site’s content updated is a must.

    Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
    Basics of Search Engine Optimization





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