Forex Affiliate

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  • 13Oct
    Viral Marketing Comments Off

    Using Videos in Viral Marketing

    More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

    Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

    Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

    Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

    Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

    Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
    Using Videos in Viral Marketing





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  • 26Jul
    SEO Basics Comments Off

    SEO—What It Can Do for Your Business

    Businesses that have found homes on the Internet find it more difficult identifying their target market, and even more defining the course of action in order to best take advantage of the market trends vis-à-vis the spending behavior of their markets. This phenomenon took place when the Internet became a hodge-podge of constant created websites and content pages, each to serve a particular purpose or to target a particular market.

    Without the limitations set by languages, geography, and even a huge overhead start-up capital, businesses are left to reach out almost blindly to a market and hope for a favorable response. Left boundless, some businesses tend to put behind the importance of finding a loyal niche market. This market, with its constant patronage, helps translate web traffic and hype into tangible profits.

    This is where SEO comes in. SEO, or Search Engine Optimization, is the process by which SEO providers enhance a website by beefing up the content pages, cleaning up its codes, and making it more consumer-centric, in order to gain a better standing in the listings yielded by search engines. This is most especially important in an age where search engines are the most popular tools for users to swim through hundreds of Internet clutter in order to find the particular information, product or service they are looking for.

    Search engines take on the task of sorting through Internet content in order to find something as close as possible to the keywords entered by the user in the search field of the search engine. In crawler search engines, for example, the search engine simulates the crawling movement as it moves through pages studying relationships and relevance to each other of links and pages available online.

    On the basis of popularity among Internet users, quality of service, and relevance of keywords to website content, various website content are ranked according to how they match up to what was queried. Obviously, top-ranked websites usually generate more traffic than those found in the other pages, and as such, it is every company’s goal to become top-ranked one day.

    Making sure that content is useful, written effectively, and relevant is an imperative first step. Often, various websites tend to claim information on a certain field or topic, only to find that they cannot deliver these promises to their customers. Instead, when content is useful, relevant, and written in a manner most effective, users are benefited in that they find exactly what they are looking for, maybe even more. This will solicit greater patronage from users and clients.

    Moreover, streamlining content by making sure that it is closely related to the keywords help keep the page relevant, and increases its chance of ranking higher in listings. In addition to this, steps also have to be made in order to make sure that the website is updated often, and that the links are all working properly. This measures the usability of a website, and if it doesn’t do well in this category, it will likely not be ranked as high by search engines.
    Why should ranking in the query listings matter at all?

    It matters because if the website is not ranked into the first couple of pages of the matches found by the search engine, chances are, customers who could be benefiting from its content and from whom the business could be generating profit are not getting to the page. This would deem the website completely useless; after all, what is the use of a published website in the Internet that is not viewed by visitors and web surfers?

    Moreover, effective SEO that translates to better rankings actually defines the nature of traffic that gets generated by the website. With meaningful and useful content made available to the public, the website gains patronage from individuals who value satisfaction and service offered to them online.

    Increased patronage from individuals who actually make use of the information made available on the page can translate to their continued accessing of the website, and can even translate to a higher probability that these people will trust the business enough to make frequent purchases of the product or service.

    At the end of the day, what SEO stands for in the light of any business is the opportunity to stand out from the crowd. In an era where customers are offered a huge variety of options, only the ones that give a semblance of integrity through unbiased representation even from the very start when the information is listed in a search engine, and actually end up delivering what they promise, gain the benefit of maximizing the Internet’s business potential.





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