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  • 10Sep
    SEO Basics Comments Off

    Must Have Features Your Web Site

    Just don’t focus on the home page, keywords and titles.

    The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

    Understanding Your Target Customer

    If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

    Does your website give enough contact information?

    When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
    Must Have Features Your Web Site





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  • 23Aug
    Affiliates Comments Off

    So Many Affiliate Programs! Which One Do I Choose?

    Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

    Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

    When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

    What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

    How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

    What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

    Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

    Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

    Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

    Lastly, what is the amount of commission paid? 5% – 20% is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

    These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.
    So Many Affiliate Programs! Which One Do I Choose?

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  • 06Aug
    Affiliates Comments Off

    Finding Hot Selling Products to Sell

    In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

    “What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

    For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

    Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

    Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

    And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.
    Finding Hot Selling Products to Sell





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  • 01Aug
    Web Site Usability Comments Off

    Website Usability Tips

    Web usability according to research, was proven to be the most significant factor in web design. In fact, it is the influential element that keeps visitors returning to your site.

    Usually the most overlooked aspect when designing a website, nonetheless in actuality, usability has power over the web. When your visitors can not easily navigate your site, chances are, he will not utilize your library in search for information and just go to other sites.  Note that all sites are just a click of the mouse away. Hundreds of thousands of other online stores that offer the same services or products as you are crowding the internet, making online shoppers more selective and choosy when concluding whether to stay and continue their browsing or just leave.

    The internet offers online shoppers ample freedom and various choices; nobody will ever waste their time on a poorly constructed website.  In order to provide web usability, you must involve or think of your prospect clients in designing it.

    Not like a traditional “brick and mortar” store, a lot of online stores or websites do not permit their visitors to “walk through” inside the site as they can in a traditional store set-up. While this may seem an unworkable task to accomplish, if done correctly, a “user-friendly” approach to web design will easily accomplish this task.

    When online shopping, all things must to be located where visitors expect them to be at. The practice of flooding a client with abundant item choices all at the same time and making them search for certain items that they need, is most definitely not the concept of web usability.

    Your visitors must be taken into consideration all throughout your planning as well as designing process. Bear in mind that web usability must never be considered after the construction of a website.

    Fixing and then testing your website only after construction is useless and will not yield satisfactory results. Your best approach would be to combine a replica of “pervasive usability” unto your web design and construction process.

    According to surveys, here are top 12 reasons why visitors want to go back to your site:

    •    Easy navigation            74%

    •    Quick download time        65%

    •    Frequently updated information    58%

    •    Content quality         57%

    •    Content quantity        30%

    •    Content organization        40%

    •    Prompt customer service        40%

    •    Website search tools        25%

    •    Layout of homepage        20%

    •    Enjoyment            19%

    •    Website appearance        18%

    •    Inclusion of animated graphics      9%

    Basing from these reasons, here are usability tips to help you design your website:

    1.  Become familiar with your visitors based on their preferences.  You need a website with personality as well as content quality that accommodates your visitor’s taste; you should understand and recognize their color choices, technical skills, etc.

    2. Create obvious and simple interface. The more apparent and recognizable the web interface is, then your visitors never have to undergo frustration in guessing how your site really works, and instead on concentrating on the interface, they should be concentrating on your site’s content.

    3. Website readability.  Create “easy to read” paragraph, not using small text or font size.

    4. Quick loading.  You need a fast downloadable page as visitors hate to wait.

    5. Avoid hidden navigation, as your visitors need to know where and what to click in order to go someplace.

    6. Get visitor feedbacks so you will know what is working and what does not.  Learn from your prospects.

    7. Investigate on website visitor performance.  Determine how long it takes to perform a certain task? It should not take too long, the faster the better.  If not, work on your user interaction so to improve performance.

    8. Provide a help section.  If your website visitor does make a certain mistake, then they truly will appreciate it if you provide ways to assist them.  “404 page” is great for directing “spiders” to crawl unto your webpage.
    Testing for usability

    Testing for usability is not complicated and very inexpensive to carry out. The easiest answer is to design a simple sequence of undertakings for web users to carry out trials.

    Invite people or friends to your workplace, then request them to navigate your website, watching and observing while they surf.  Do not wait when your website is done before you test it; test it now.

    The work can be simple like finding out a product’s information or finding out how a certain firm can be contacted or one can order a product and finding shipping policies information.

    After testing, fix any problem and test it again.  Continue testing and refining web usability of your website until such time that there are no problems found, that the experience is efficient and pleasant.

    Remember that website usability is concerned to not just the appearance of a site, but more importantly how your site performs and particularly, it gives emphasis on the experience of your visitors.

    Website Usability Tips





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  • 26Jul
    SEO Basics Comments Off

    Keyword Selection and SEO

    Everyday, hundreds and millions of Internet users access the network in search of something they need or want. In the earlier days, users had a much easier time locating just exactly what they sought because very few online entities were in existence, and they offered very little services. Thus, it was easy to determine which sites actually contained what they needed.

    Fast forward to the current period, and instead you find hundreds and millions of content varying in degree almost to the same extent as to the number of average users of the Internet per day. Businesses, institutions, and even individual users generate their own websites and content by using simple means, and as such, a searcher may end up having to choose from hundreds of choices in pursuit of materials related to what they are searching for.

    Search engines play a huge role in making the current scenario work. Major search engine service providers, like Google, create user interfaces that allow for their users to enter words, or keywords, relating to what they are searching for. Various methods are then employed in order to search for the content links. Either they employ purely organic searches, which lists matches to the keywords regardless of whether they are paid or not, or they utilize crawler search engines. Crawler search engines simulate the crawling movement when they travel through the codes of each website and deciphering relationships between links and pages.

    To maximize the potential of search engines in providing businesses their much-needed online traffic (and hopefully translate traffic into sales), SEO or Search Engine Optimization method was created. SEO is centered in trying to provide a business with quality content and websites in order for it to help rise in the rankings in the query listings. Central to SEO is a customer-oriented approach, and is achieved mainly by providing well-written information in the website, as well as making sure that the content found in their websites are relevant to what the users are looking for.

    However, for SEO to work, there must be a clear and tangible relation between keywords and relevant content. After all, if the search engine finds great difficulty in tracing matches back to keywords provided by the users, chances are, the website will not be found by the target market.

    SEO works with keywords at the very onset of the business. The business picks a variety of keywords to which their website will be related to in search engines. If the user enters in the search engine a keyword that matches the keywords related to the business’s website, a high-ranking match is displayed among the listings.

    Keyword selection and the effort that goes with it is only justified; after all, the nature of the keywords a business selects can make or break its campaign.

    In order to effectively match a business’s keywords to those that will be entered by the users, selecting keywords must take into consideration the variety of keywords under the same topic that could be utilized when searching for it. For starters, making a list of around 50 keywords and selecting those that make greatest impact will help narrow down the keywords that should be bid for by the company when trying to get a spot in the listings.

    In selecting keywords, it must also be taken into consideration the sort of response generated by certain keywords, alongside the people who would respond greatly to those words. By selecting keywords with the expressed intent of targeting a particular consumer base, the business creates a greater probability of visitors to the website being actual interested buyers instead of web window shoppers.

    Moreover, selecting keywords that are closest in relevance to the content of the website better streamlines traffic into that which yields profits.

    Popular keywords are those that users often enter into search engines and look for. These popular keywords (and the subsequent websites) usually are recipients to huge amounts of traffic, and as such, are subject to higher rankings in listings.

    While popularity, relevance, and targeting are important, it must be balanced with the competitive demand for a particular keyword. Obviously, more businesses vying for the same word would create difficulties in acquiring that keyword for a business’s use. Before selecting keywords, it is imperative that checks may be made in order to make sure that while the keywords are popular, relevant, and targeted, they are also not within the too competitive bracket, which will make it extremely difficult to acquire and rank.

    Keyword selection is important in every SEO campaign. Only in pre-meditating keywords and studying market behavior in relation to these keywords can the benefits of this productive relationship be clearly seen.
    Keyword Selection and SEO





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