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  • 29Sep
    Internet Marketing Comments Off

    When is Internet Marketing Worthwhile?

    In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

    One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

    Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

    When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

    In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.
    When is Internet Marketing Worthwhile?





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  • 24Sep
    Internet Marketing Comments Off

    Internet Marketing with an E Newsletter

    One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

    The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

    Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

    A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

    The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

    If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.
    Internet Marketing with an E Newsletter





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  • 24Sep
    Internet Marketing Comments Off

    Evaluating the Response to Your Internet Marketing

    Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

    Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

    Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

    Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.
    Evaluating the Response to Your Internet Marketing





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  • 15Sep
    Web Traffic Comments Off

    How To Monetize Your Traffic So You Get The Most Out Of It

    Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

    We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

    It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

    Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

    Making Money out of your Traffic

    The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

    The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

    Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

    So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

    When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

    This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

    Affiliate Programs

    Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

    The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

    When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

    There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.
    How To Monetize Your Traffic So You Get The Most Out Of It





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  • 05Aug
    Web Traffic Comments Off

    Common Misconceptions about Web Traffic and Search Engines

    Starting and maintaining a website is not just about creating a homepage then some subpages then posting them in the internet. Especially if your planning on having an ecommerce site.

    There tens of millions of websites in the internet and chances are high you are not alone with the site you have in mind. The competition can bury you if you don’t do anything to promote your site and let the people know that you are out there. Without any web traffic, your site is as good as non-existent.

    Web traffic is a vital component in generating profit and a successful website. It determines the ranking and the rate of websites. If the web designers cannot produce the targeted visitors for the websites, the sale will go down.

    In normal ways, the owner and the webmasters of a certain site are the persons in charge to carry the web traffic to a definite search engine.

    Search engines are the main ingredient in order for the website to produce traffic and visitors.

    Web traffic can be very important as well in terms of advertising. The old way of advertising in the real world is very costly, well not in web traffic. It is also very significant in terms of publishing the products. By means of web traffic business the product can be publicized without spending a lot of money.

    Another important matter is, web traffic can generate income to the web owner. The websites must have a high standing in ranking in search engines and reliable information for the visitors.

    On the other hand, search engines can maximize the generated target for the web visitors.  Unluckily, there are a lot of websites owners and webmasters who do not know the importance of search engine ranking.

    Ranking in search engines is very important because it leads to web traffic. Most of the web owners want to have a good-looking website without taking the consideration of the ranking. Remember that belonging on the top rank can take you to the top.

    The importance of web traffic must be given a huge concern and attention. Here are the lists of frequent error that the web owner usually committed.

    •    Most of the web designers do not use the keywords efficiently. Keywords are very effective in terms of web traffic. It is the best way for the search engines to rank the websites. The keywords must be the key for the visitors to locate the site easily.

    •    Replicating similar keywords. There are webmasters who keeps on repeating the same keywords over and over again. It is called keyword stocking. As a result, the search engine may skip the page or the entire website.

    •    Raiding the pages and other websites. It is important for the web designer to know how important links are. Most of the time, there are web designers who rob icons from other websites and use it for their own purpose. The web designers should have a unique idea of their own. Search engines are very powerful in detecting the websites that have the same icon content. It is very important in order to prevent the sites from being out listed in the main search engines.

    •    There are webmasters and designers who use the keywords that are not connected to their websites.  One thing that they should do is to maintain websites that have protocol. The unconnected topics and keywords must be removed. Remember search engines are smart, it can consider the page as spam and be automatically eliminated from the list.

    •    Having stuffed keywords. There are websites that have a multiple graphic description. Stuffed keywords can make the websites layered and appeared awkward to the search engines. If the search engines detected the website parameter that contains massive amount of keywords and graphics, the search engine can consider the site as spam.

    •    There are websites that relies on the hidden text. The keywords should not be hidden or invisible. There are clever designers who hide keywords by making it appears as the same color with the site background.

    •    False presumption about search engines. There are web designers who presume that all search engines has the same category that plays the same functions and roles. Make it a point to learn about the appropriate requirements of each search engine.

    •    As much as possible don’t use free web hosting. One of the basic significance of web hosting is to have a promising increase on search engine ranking.

    Web designers must not commit those said mistakes in order to gain high-ranking sites. It will also keep the websites from being banned by the search engines. Keep in mind that if the websites has a lot of visitors it can also promise the web owner a soaring profit.
    Common Misconceptions about Web Traffic and Search Engines





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  • 03Aug
    Web Traffic Comments Off

    Website traffic boosters you need to know about

    It is said that there are two factors that are proven to boost your Internet marketing by giving you as urge of website traffic. These three factors are content, targeted traffic and high conversion rate.

    Creating quality content for websites can be quite simple. As long as you know the steps to use and how to link them to your site, then this will prove to be a difficult problem for you.

    Getting targeted traffic requires a little word. But by using your contents, you will be able to do this easily.

    Higher conversion rate will soon follow are you got both content and traffic to your site. Quality content can bring targeted website traffic. And with the targeted traffic comes the high conversion rate for you and your website.

    Of all the three factors, you will notice that getting targeted traffic is the one not easily attained.

    The bulk of you effort should be with getting pertinent inbound link and publishing your free articles on websites around the Internet.
    The quantity of traffic driven by inbound link and article is less than that driven by search engine or directory. However, targeted traffic is easier to be converted. That is why it is better to put more time in getting inbound link and writing articles.

    One of the more crucial component of online marketing is to understand your website traffic’s combination.  It can tell you what your customers want, what they do at websites they visit and the actions they want done.

    If you have a deeper understanding of what you are creating, you will be able to make some good tactical and advertising decisions. This is not only for your website for for your whole business as well.

    Along with the three essential factors of website traffic marketing, there are other important factors you should consider.

    The most and the least visited pages.

    The different pages of websites are made for a reason. But then, you cannot expect them to work in the very same way. There will always be the more popular and the least favorite ones.

    The popular ones should give you an idea what to offer more. While the least visited ones should be reviewed and given much emphasis. Figure out what that page is missing and what you can do to change it.

    Statistics.

    All hits should be recorded once a visitor comes into your site and clicks on an image or text. Using this, you can tell the time spent per visit and if your site have somehow hled their interest.

    When you see that you are getting a lot of website traffic but the time spent on your site is not even more than a minute, this is something you should look over. There might be something wrong with your site.

    Main entry and exit pages.

    These are huge reminders that not all your visitors arrive through your home page, so you need absolute navigation on every entry point to your site.

    If people are leaving from pages that you do not want them to, maybe you must have stronger calls to action in those areas.

    URL referral.

    This should tell you what search engines are giving you traffic. This will also tell which of your marketing and linking strategies are running.

    You are also able to tell which sites have links to you that you do not know about. Overall, this is a great way for you to send out appreciation notes to them.

    The search for keywords and phrases.

    When your site is listed on the search engines, they will tell you what the hot searches are for your type of business. Pay close attention to this because some of what they have to say might surprise you. You already may be popular in the search engines but you do not have any idea that you are.

    Knowing about these things will also be relevant for future references.

    To be able to maintain the website traffic that you are getting, you have to also maintain the time and work needed on your part. Once you get in the flow of things, you will not find it difficult anymore. All you need is enough knowledge and patience.
    Website traffic boosters you need to know about





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  • 03Aug
    Web Traffic Comments Off

    Web Traffic: Your Online Business’s Key to Success

    Increasing numbers of online businesses makes it difficult for everyone to be successful in this field. Online businesses need a sufficient amount of targeted web traffic in order to sell their products more effectively.

    To have increased amounts of web traffic you have to advertise, advertising creates targeted traffic and targeted traffic means more sales.

    Here are a few ways to get interested people in your website.

    •    Write an article about the product you are selling and post it to an article website. This is a great way to promote your product and inviting them to visit your website.

    In addition, it is usually free to get your articles in a website. All you have to do is write about your product and submit it for posting.

    However, to be successful in this form of advertising, you have to write articles that are both entertaining and informative to get interested readers hooked on reading it.

    To find out if your article is worth reading, ask your family or friends to read it and get their opinions before posting it to websites.

    Also, do not forget to include your website’s URL in the end of your article.

    •    The visitors in your website themselves is a great source of advertising, they usually recommend their friends to visit your website and spreads from there, resulting in higher targeted traffic. For this to happen, your website should also be “attention grabbing”.

    A website should at least grab your visitor’s attention the moment they enter your site. For this, you need something to keep your visitors in your website.

    So what is this “something” you need to grab people’s attention? Consider the title of your webpage. Try something that would interest your visitors into staying. Do not put in the name of your company, it would be too formal or boring.

    Try something fun related to the product you are selling followed by an article. Keep in mind to keep your site as user-friendly as possible.

    •    You can also advertise on websites that sells the same product as you are. Ask the webmaster of the site to exchange advertising link with you.

    This can bring targeted traffic to your website. You might think that advertising for your competitor is not a good way to do business, but keep in mind that the competitor is also advertising for you and brings in targeted traffic the same, as you are bringing traffic for them.

    Think of it as a partnership. Keep in mind to advertise in only quality websites.

    •    Another effective way to invite targeted traffic to your website is buying advertising space on websites that discuss topics about your product. You can be sure that the people visiting your website are interested and may possibly buy your product.

    •    Participating in discussion groups that have topics about the product you are selling is also a great way to increase traffic in your website.

    Try to answer people’s questions about the product, and always remember to include your website’s URL after every post. This would get them to think you are knowledgeable about the subject and would consider visiting your site.

    Answering their questions accurately but limitedly will get them curious. Add lines like: “for more information visit my website at www.mywebsite.com”.

    •    Get listed on popular search engines such as Google or Yahoo. Getting traffic from popular search engines are not often free but can really improve traffic to your website. Make sure that your website is finished and fully functional before you get your website listed.

    Although having high traffic in your website is a good thing, but as people say “too much of a good can also be bad”. This is true in web traffic, too much of it can slow down or prevent users to access your website.

    This is because of too much file uploads and downloads request that your server simply cannot handle it. This can be caused by too many people that are trying to access your website at the same time or attacks from viruses.

    When this happens, you will be forced to shut down your website and can affect your business negatively.

    Because of this be sure to only advertise in websites related to your product to ensure targeted traffic, do not advertise in websites that is irrelevant to your product as it will only bring unwanted traffic.

    Also, if you only have a small online business, do not advertise in very popular sites. Big companies advertises in very popular websites because they have better servers that can handle the traffic.
    Web Traffic: Your Online Business’s Key to Success





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  • 03Aug
    Web Traffic Comments Off

    Increase Targeted Traffic to Your Website

    The data sent and received by people visiting a website is called web traffic. If you have a website, you would probably want to have many people visiting your website.

    Today, there are a vast number of websites and getting web traffic or visitors in your website can often be difficult for beginners. With proper practice and experience, it can be easy.

    Having good web traffic in your website means, more companies will be willing to pay you for advertising their products or linking their website into yours.

    One of the best ways to obtain good web traffic is buying one. Buying traffic is a great way to get visitors and is cheap.

    Before buying web traffic, you should make sure that the web traffic company you plan on buying is legitimate or legal.

    This is because some web traffic companies use automatic generation script. This software works by bringing huge numbers of visitors to your website that does not even exist.

    This means only one computer visits your website automatically in a specified number of times.

    To make sure that the web traffic company is legitimate and protect you from frauds is to contact the company. Find out what methods they use to bring traffic to your website.

    If they do not supply you with the information you need, simply avoid buying from them. You an also ask people you know who has good web traffic about the company they bought traffic from.

    Another way to find out if the company is legitimate and do not use automatic generation script is to use the cPanel if your website hosting has one you can use it to find out the visitors IP address.

    The IP address should be mostly different from one another, if the visitors IP address are mostly the same, the company is using automatic generation script.

    Remember that most companies will only pay you if someone actually clicks their link or advertising in your website.

    Since automatic generation traffic visits your site repeatedly, it does not get interested in clicking the advertising in your site much more of buying the advertised products.

    To avoid web traffic frauds you can also set up your own advertising campaign for your website.

    It is important that visitors in your website become interested in the product you are selling. This is called targeted web traffic. You may have experienced clicking on a link only to find out that it has nothing to do what the advertising said about it, this is called untargeted traffic. It can be irritating and a complete waste of time.

    Here are some ways to bring targeted traffic to your website.

    Writing an article about the product you are selling is one great way to bring in targeted traffic. After writing, post the article to numerous article websites.

    Remember to include the URL of your website. To be successful in this kind of advertising, you should write an article that is both entertaining and informative to get readers interested in the product. Remember that if the reader gets bored reading an article, they usually will not finish reading it.

    Therefore, the article becomes useless. Try to write about it as much as you can. It is all a matter of trial and error. You can also get your friends read your article and ask their opinions about it before you post it in a website.

    This method is usually free and a very good way to increase targeted web traffic in your site. You can also be sure that the people visiting are actually interested.

    Another great way to bring traffic to your website is to find websites that offers the same product you are selling and ask the webmaster to exchange advertising links. This can produce positive results, not only that it increases your traffic but also you can be sure that the people visiting are often interested in the product.

    You might think that this method is bringing your potential customers to visit your competitor’s website, but think the other way around; your competitor is advertising for you and bringing their potential customers into your website.

    Targeted traffic is one of the most important factors to ensure the success of a commercial website. Untargeted traffic may be cheap, but it only brings mostly uninterested people to your website and brings the sales you hope for your product to gain.

    This means that you will only keep spending money on advertising to people who are not interested in buying your product, much like an annoying salesperson.
    Increase Targeted Traffic to Your Website





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  • 02Aug
    Web Traffic Comments Off

    Website traffic tricks to avoid

    If you are looking for quality website traffic for your site, there are a lot of techniques you can think of to make that happen.

    However, you have to be aware that there are also website traffic experts out there that are just waiting to pounce on you and will make you hinder you from achieving success out of something you have worked so hard for.

    Things to know and avoid so your time, effort and money will not be sucked down the drain.

    1. Check out sites that are offering free software or free submissions before you start setting up a budget for advertising. Not all paid sites are better than free ones. Take note that there are other sites that are offering reliable and useful free services.

    If you choose free sites, you will have an advantage on what your business will result to without having to pay anything for it. Try to incorporate into your site what you have gotten and monitor if they will be effective to your website traffic or not. This will serve as your future reference.

    2. Do not shed out some cash on information that you could have gotten for free. There are many websites you can check out that gives all the information with no charge. These websites are posting valuable things like techniques and tips that will prove helpful in increasing your website traffic.

    3. Never believe in promises that seem to good to be true. It might turn out to be just that. For sure, you will encounter persons that tell you that they are the best and that they can bring a bunch of website traffic to your site.

    It would be best to check out their credentials first before going on ahead. Do some research about these people and their site. Remember that promises are not often made into reality. See beyond the words.

    4. Stop what works poorly and do more of what works well. If you have done something that somehow increased your website traffic, hold on to that and expound. But if you notice that it is not doing what it is supposed to do, dispose of it immediately.

    There are a lot of software and technique that you can use that will prove far more effective. Do not try to hold on to something that does not give any good results to your site. They are just a waste of your time.

    5. Learn to do everything yourself, and fast. When you have learned and understood the intricacies of website traffic, you will not need other people’s expertise anymore.

    Having a knowledge of how things work will make it difficult for others to make the most of you. You will not be easily talked into something you might regret later on. Research over the Internet about the tools and strategies you can use to increase your website traffic. In addition, try to research about things that are unimportant and you do not need necessary need. These things can save you a lot of money too.

    6. Make the most out of the money you are spending. When you are into the success of your website, you would not think twice about spending every money you have just to make everything work.

    But then, you have to be aware that there are a lot of schemers out there wanting to get hold of you hard-earned money. Be wary of who you are giving it out to.

    7. Your website. The look and feel of your site is one determining factor on the number of website traffic you will be getting. A professional looking site with easy access to everything will attract more traffic than a site that people cannot find easily or is too cluttered.

    8. Have someone review your website. Ask them to give you an honest assessment about how your site appears to them. Negative comments are more helpful than positive ones because these will help you change what should be changed.

    9. Check out the people offering you their services. Do not fall prey to some pretentious individuals that do not really care about you and your website traffic. They are unto something that will benefit them more than you.

    Be on the lookout for this kind of persons.
    Website traffic tricks to avoid





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  • 26Jul
    SEO Basics Comments Off

    SEO 101

    In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a huge variety of people from all over the world, each in their own way a potential customer.

    Formerly, going through the Internet and finding content relevant to one’s search was simple; only a few websites were up and running online. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers rely greatly on various tools made available to them to simplify their lives.

    Search engines are online interfaces used to search for relevant content online based on the keywords entered in the field by the Internet users. Therefore, businesses online must find a way to be prioritized among hundreds and thousands of businesses offering similar or congruent content.

    One of these methods designed towards maximizing the potential of the Internet for businesses that rely greatly on generating Internet traffic towards their online website is SEO, or Search Engine Optimization.

    Search Engine Optimization is a method used to give a particular website and its content better ranking in a search engine’s query response listings. It usually tries to give websites an edge over others, particularly in those organic or crawler search engines. Organic searches are those listings yielded without payment; crawler search engines simulate the act of crawling through the web and following links through to their respective web pages.

    However, like all good things, SEO has come under attack of misuse by people who wanted to take advantage of it. This is the reason why today, SEO is categorized into “white hat SEO”, or SEO legitimately used by consulting agencies to assist clients online, and “black hat SEO”, used to manipulate search engine listings with unethical methods.

    While “black hat SEO” makes use of unethical methods to manipulate listings and to deceive others, “white hat SEO” focuses on honest methods of improving a website and its contents in order to promote it in the Internet much better.

    Many websites try generating traffic to their website by various methods—pay-per-click advertisings, prepaid advertisements, and organic search listings. SEO is much more interested in increasing profitability through the last method, organic search listings.

    Pay-per-click advertising, which entails the advertiser to pay Google or similar agencies only for the number of clicks an online advertisement banner generates and not for ad placement, may ride up costs. This happens when the website tops listings and generates traffic from a huge client base, of which not all of them are interested in purchasing the product or service that will provide the company profit.

    Organic search listings, however, display listings of websites regardless of whether or not they are paid. What SEO primarily does in order to maximize the power of organic search listings is concentrating relevant keywords.

    “White hat SEO”, because it focuses on improving websites collectively in order to generate genuine rankings in listings, concentrates on better content for the website. Accurate portrayal of a business’s identity is at the core of ethical SEO.

    The first way to do it is by making a clean code, which is a significantly simpler code aimed more in delivering content to the users of the website. A cleaner, simpler code, helps crawler search engines decipher the relationships and links between pages and keywords.

    The second means is creating beefed up content written in order to provide information and maximum satisfaction to customers. Search engines take into account the ‘satisfaction’ of customers on the basis of relevance of content and even the frequency of visits, usually related to the quality of the content offered by the website. By concentrating on providing quality information and content to customers, the website gains grounding among online visitors.

    At the end of the day, by helping the consumers understand and interpret better the content of the website even at the point of indices in search engines, one can best maximize SEO and the rankings of the page in listings. Relevance is key in trying to make sure traffic is directed towards the business’s website; only by providing relevant content can longevity be achieved amidst various trends that claim to provide the business all it needs.





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