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  • 29Sep
    Internet Marketing Comments Off

    When is Internet Marketing Worthwhile?

    In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

    One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

    Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

    When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

    In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.
    When is Internet Marketing Worthwhile?





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  • 28Sep

    Using Affiliate Marketing To Promote Your Business

    Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business. This article will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.

    Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can lear more about affiliate marketig by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates. Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.

    Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate’s website. Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate’s website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate’s website is effective.

    Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program. These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting. Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well. For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.

    Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation. A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliate’s website. This amount may a flat fee or a percentage of the sale depending on the affiliate agreement.
    Using Affiliate Marketing To Promote Your Business





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  • 27Sep
    Internet Marketing Comments Off

    Placing Banner Ads

    Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.

    Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

    The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.

    In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.

    Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users.
    Placing Banner Ads





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  • 26Sep
    Internet Marketing Comments Off

    Participating In Banner Exchanges

    Business owners who want to take advantage of Internet marketing strategies such as banner ads but are on a limited budget may find banner exchanges to be quite useful. The ideal use of banner ads would include placing your banner ad on a website which receives a great deal of traffic and attracts an audience who will likely be interested in your products or services. Additionally, this website should not directly compete for your business. This scenario may be difficult to find and even when a business owner is able to find this type of situation, purchasing advertisement space may be expensive especially if it is a highly competitive niche. These business owners may find banner exchanges to be an affordable alternative.

    The most appealing factor of banner ad exchanges is the cost effectiveness of these situations. Most banner ad exchange groups are free to participants. Unlike placing a banner ad independently, there is no financial cost for the appearance of the banner ad on another website but the business owner does have an obligation to fulfill. Most banner ad exchanges will find another website to post your advertisement without charging a fee but they will require you to post at least one banner ad, and sometimes more, on your website in exchange for having your banner ad displayed on another website. Many banner ad exchanges will work to attempt to match your banner ad to a relevant website but this is not always possible and your banner ad may wind up on a website which is not relevant to your products or services. This will likely mean that the banner ads will generate very little interest in your products and services. Similarly the advertisements you are asked to post may not complement your website well. You will likely have the opportunity to reject advertisements in particular categories you find to be offensive but will have little control beyond that to moderate the banner ads on your website.

    Another very affordable option for placing your banner ads on the Internet may include starting an affiliate marketing campaign. This is an Internet marketing campaign in which website owners, or affiliates, post your banner ad on their website and attempt to promote your products and services for you. The banner ads typically include graphics and text which entice Internet users to click through the ad to your website and also include embedded code which provides you with feedback detailing which affiliates generated the website traffic. This information is necessary because affiliates are typically not paid unless they achieve a desired result such as enticing Internet users to click through the banner ad or make a purchase. The affiliates are typically compensated either on a cost per click basis or a cost per sale basis. Cost per click means the affiliate receives a predetermined amount of money each time a user clicks on the ad. Cost per sale means the affiliate receives either a flat fee or a percentage of the sale for each sale generated by the affiliate. Affiliates may also be paid on a cost per lead basis which means they are compensated when a user performs a specific action such as registering with a website or filling out a survey. Most people favor affiliate programs because it is a cost effective way to place your banner ads online and because they only have to pay affiliates who are successful.
    Participating In Banner Exchanges





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  • 24Sep
    Internet Marketing Comments Off

    Evaluating the Response to Your Internet Marketing

    Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

    Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

    Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

    Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.
    Evaluating the Response to Your Internet Marketing





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  • 23Sep
    Internet Marketing Comments Off

    Internet Marketing for Beginners

    Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

    One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

    Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

    Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

    Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

    Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
    Internet Marketing for Beginners





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  • 15Aug
    Web Traffic Comments Off

    How To Generate Traffic Using Only Free Methods

    Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

    While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

    How sweet it is to have more traffic for your site without spending a single cent.  Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

    Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared.

    With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

    You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

    Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

    Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

    Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

    Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
    Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

    All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
    How To Generate Traffic Using Only Free Methods





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  • 04Aug
    Web Traffic Comments Off

    Making Profit out of Web Traffic

    Many of you may have had trouble in owning a website, if you will look for more information in handling a website, you will know that it is not just the design that makes all the visitors interested in a website. There are things you need to consider in order for you to profit from owning a website.

    You should know the importance of web traffic. What is web traffic?

    It is important to have it in a website, as it makes your website exist and survive. It has big contribution to internet traffic. It is the sent and received data of a visitor. With web traffic on your website, you are sure to profit more money and extend the length of your website existence.

    You are sure to gain more profit if you attract more traffic, as it determines the amount of visitors that uses your website. Visitors are like costumers in the department store, the more visitors you attract the more money you are going to get. So earning web traffic is really of great importance. Many web browsers are incidental shoppers, they see a thing they like and they buy it. But how could they buy from you if they don’t even know you exist?

    To get more traffic, there are things you need to know. In order to gain what you need to receive, it is essential to increase the amount of visitors of your website. What are the things you need to know to attract more visitors?

    The first thing you need to learn is how to convert your website visitors to paying users. People that logs in and out of your website are called visitors. You need to persuade your visitors to use your site repeatedly. If you have many visitors in your website, you will sure to earn more money.

    You need to make a fine advertisement, which is one way to attract more visitors. Persuade the visitors of your website by the use of highly convincing advertisements. Advertisements can be placed over internet, newspapers, daily journal, magazines and media. Remember that the purpose of the advertisement is to attract visitors; therefore, it should be attractive and persuasive.

    Other visitors love to read articles. Make sure that the articles and other contents of your websites are worth reading. To make this, you need to find a good writer with good reputation, as they can produce articles of good quality. By this, your visitors are given reasons to visit your site.

    Your website should only contain a particular subject. If your website is for buy and sell, it should only contain descriptions and specifications of the product you are going to sell. Never put other contents as it can ruin the subject of your website.

    You can also make a community forum where your visitors are free to exchange ideas and messages. With this, you are able to know the matters that concern your visitors. Know all their concerns and make topics out of it. Interesting topics are usually derived from forum itself. Your visitors are given reasons to visit your website.

    You should give your visitors a special day to chat with some famous personalities. You can invite a personality to join the forum so your visitors will have the chance to chat with him/her. This should be people which has made a name for themselves in internet marketing and online business. They can share their expertise and knowledge.

    You can also make contest, promotions and give away freebies, as it can attract more visitors. Make your special price interesting, it will catch the attention of the visitors and make them  use your websites frequently. You can also make attention grabber ads about your promotions so more people will be aware that your website exists.

    You can also write for other websites that accepts freelance writers. Writing some articles for them, can give you a chance to place your name and URL at the end of your article or small resource box.  This can link the readers to your website.

    Some visitors are very particular on the reputation of a website. Make sure that your website is of good reputation by placing quality articles and contents of your website. Avoid making comments about other websites, as this will bring a negative image to your website.

    These are effective ways to attract more visitors to your website. With more visitors, you will gain much web traffic as well. Moreover, with more traffic the more profit you are going to earn. Earn more web traffic by doing all the methods mentioned in this article, you are sure to earn as much as what you expect.
    Making Profit out of Web Traffic





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  • 04Aug
    Web Traffic Comments Off

    Learn How to Increase your Web Traffic

    The Web traffic is a major part of a website. Websites are not able to function without it, as it is the amount of data and information received and sent by a website visitor. A website should have increased web traffic in order to survive. To increase the web traffic, a website should have many visitors.

    How are you going to increase the web traffic of your web site? If you are a web developer or ecommerce owner, increasing the amount of visitors in your website is of extreme importance. For you to gain many visitors, you need to use the following methods to learn more about increasing the traffic of your website.

    •    You only need to maintain a particular content of your website. Your website should contain all the information your visitors need. The information you should feed your reader must contain many links to your website. You also have to put quality content to give your visitors reason to come back.

    •    Have a regular distribution of newsletters. Newsletter serves as a reminder to your visitors that your website still exists. You should send newsletters especially to those who have subscribed but has failed to visit your site for a long time. Write and send newsletters on a regular basis. It can be monthly or weekly as long as the newsletter you will be sending to your subscribers is of quality and has convincing content.

    •    Make a forum or community posts. This will give you information to all the asked questions of your visitors. Not only that, it also answers all the questions of your visitors including yours. It also gives you information that you can add to your website. Get your self involved in the forum, and add your advertisements as well as your URL.

    •    You can run contests or promos that will encourage your visitors to log on to your website repeatedly. Promos and contests will catch the interest of your visitors. Make them go after your good prize; it will make them excited to win. You should make your visitors aware of your rules, like the most times that a visitor uses your website, the more chances of winning. This catchy promotion will absolutely increase the web traffic of your website.

    •    Invite good writers to your website. From writing your own web contents, you are sure to save money from it. However, there are things you need to master before you can write a quality article. By inviting writers with good reputation, your site will be a good hit to the visitors especially to the ones who appreciate good insightful literature. They are going to write quality articles that will make your visitors comeback to your website.

    •    You can also invite special personalities in your website. They can join the forum together with all your visitors. You can hold a special event where your visitors will be given a chance to chat with a prestigious personality. They are given special privilege to ask questions and chat with the special personality invited.

    •    Advertise your website through banners, text links, magazines, newspapers, media and offline advertisements. This is an invitation that should catch the attention. Make sure to make convincing advertisements. Aside from the mentioned above you can also try giving away free e-books or articles as well as classified ads.

    •    You can also give the top visitors free items or freebies. These items are given to the frequent visitors of your website. Pens, shirts, stress balls and many others that can be given with your website’s name and URL. This will be a good advertisement.

    To build a good website, you must build a good reputation. It is the most effective way to make your website famous. This is attained through writing emails and making good contents of your website. You can also write articles on other websites as long as you put a small resource box after your article. This will serve as the link to your website. With more articles you made, the more chance of getting more traffic in your website.

    You are able to get the major numbers of traffic in your website by using the following methods. If you want to earn money, you have to work for it, and you need to do lots of effort to attain effective and positive popularity of your website.
    Learn How to Increase your Web Traffic





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  • 03Aug
    Web Traffic Comments Off

    All you need to Know about Web Traffic Control

    The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.

    Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.

    Limited Access

    Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.

    Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.

    In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.

    Increasing Web Traffic

    Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.

    One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.

    The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.

    Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.

    Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.

    Paid Advertisement

    There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:

    •    Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
    •    Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.

    Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.

    Traffic Overload

    Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.

    Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.

    It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.

    A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.

    Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.

    There are also sites supported by large companies running such have also caught their own servers over popularity.

    It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.
    All you need to Know about Web Traffic Control





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